Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Marketing Design, Email Marketing, Content Creation, Event Marketing, Owned Media, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Universidad Austral
Skills you'll gain: Web Scraping, Natural Language Processing, Data Integration, Data Processing, MLOps (Machine Learning Operations), Data Preprocessing, Data Cleansing, Artificial Neural Networks, Data Manipulation, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Applied Machine Learning, Text Mining, Jupyter, Pandas (Python Package), Application Lifecycle Management, Systems Architecture, Analysis, Deep Learning, Python Programming
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Cleansing, SQL, Data Quality, Data Transformation, Big Data, Metadata Management, Query Languages, Google Cloud Platform, Data Analysis, Google Analytics
Beginner · Project · Less Than 2 Hours

Skills you'll gain: User Research, User Feedback, Business Research, Data Collection, Market Research, Data Compilation, Business Analysis
Beginner · Guided Project · Less Than 2 Hours

Universidad Nacional Autónoma de México
Skills you'll gain: Exploratory Data Analysis, Matplotlib, Pandas (Python Package), NumPy, Extract, Transform, Load, Time Series Analysis and Forecasting, Data Analysis, Data Visualization Software, Package and Software Management, Data Science, Python Programming, Jupyter, Statistical Analysis, Graphing, Data Import/Export, Data Manipulation, Data Structures, Ubuntu, Computational Thinking, Mac OS
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Google Sheets, Data-Driven Decision-Making, Data Analysis, Business Operations, Resource Allocation, Spreadsheet Software, Automation, Management Reporting, Project Controls, Workflow Management, Data Management
Intermediate · Guided Project · Less Than 2 Hours

Shanghai Jiao Tong University
Skills you'll gain: Human Factors, Consumer Behaviour, Organizational Leadership, Psychological Evaluations, Psychology, Occupational Safety And Health, Mental Health, Professional Development, Emotional Intelligence, Criminal Investigation and Forensics, Human Development, Market Research, Leadership, Relationship Building, Decision Making, Scientific Methods
Mixed · Course · 1 - 3 Months
Kennesaw State University
Skills you'll gain: Global Marketing, Innovation, Corporate Sustainability, Compliance Management, Marketing Strategies, Market Dynamics, Market Analysis, Brand Management, Market Opportunities, Economic Development, Cultural Diversity, International Relations
Beginner · Course · 1 - 4 Weeks

National Taiwan University
Skills you'll gain: Statistical Visualization, Matplotlib, Web Scraping, Business Logic, Machine Learning, Business Analytics, Python Programming, Programming Principles, Business Economics, User Interface (UI) Design, Computational Thinking, Object Oriented Programming (OOP), Data Analysis
Mixed · Course · 1 - 3 Months

Skills you'll gain: Generative AI, Matplotlib, Plotly, Data Ethics, Data Visualization, Data Cleansing, Data Manipulation, Exploratory Data Analysis, Pandas (Python Package), Data Transformation, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Data Analysis, Scikit Learn (Machine Learning Library), Jupyter, Python Programming, Machine Learning, Model Evaluation
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, Online Advertising, Web Analytics, Social Media Marketing, Digital Advertising, User Accounts, Compliance Management
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Calendar Management, Organizational Skills, Content Management, Workflow Management, Scheduling, Project Planning, Collaborative Software, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours