Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Microsoft Azure, Data Visualization, Microsoft Excel, Internet Of Things, Cloud Storage, Data Storage Technologies, Data Import/Export, Data Pipelines
Beginner · Guided Project · Less Than 2 Hours

EDHEC Business School
Skills you'll gain: Environmental Policy, Economics, Climate Change Mitigation, Cost Benefit Analysis, Policy Analysis, Environmental Regulations, Market Analysis, Financial Market, Tax, Financial Trading, Mathematical Modeling
Beginner · Course · 1 - 3 Months

Howard University
Skills you'll gain: Design Thinking, Business Software, Information Systems, Cloud Computing, Business Systems, Business Technologies, Cloud Deployment, Cloud Security, Virtualization, Digital Transformation, Cloud Services, Management Information Systems, Product Design, Business Solutions, Information Technology, Cloud Infrastructure, Customer Insights, User Centered Design, Cybersecurity, Data Management
Intermediate · Specialization · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Salesforce, Email Marketing, User Accounts, Dashboard, Administration, Business Reporting, Collaborative Software, Data Maintenance, Data Cleansing, UI/UX Strategy, Application Deployment, Data Import/Export, Internal Communications, Data Management, Business Administration, Cloud Computing, Data Security, Automation
Beginner · Course · 1 - 4 Weeks

Michigan State University
Skills you'll gain: Project Design, Feasibility Studies, Climate Change Mitigation, Environmental Monitoring, Sustainability Reporting, Project Accounting, Project Finance, Environmental Science, Policy Analysis, Scientific Methods, Climate Change Programs, Sustainable Development, Market Analysis, Cost Benefit Analysis, Verification And Validation, Estimation, Data Collection
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: NoSQL, Data Warehousing, Database Management Systems, Database Architecture and Administration, Database Administration, Databases, Relational Databases, Big Data, Data Architecture, Data Processing, Data Integrity, Data Security, Scalability
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Probability & Statistics, Microsoft Excel, Descriptive Statistics, Business Analytics, Box Plots, Probability Distribution, Data Visualization, Probability, Statistics, Business Mathematics, Spreadsheet Software, Data-Driven Decision-Making, Algebra, Bayesian Statistics, Arithmetic, Case Studies, Statistical Analysis, Quantitative Research, Data Analysis, Correlation Analysis
Beginner · Course · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Model Evaluation, Model Deployment, Machine Learning, Supervised Learning, Regression Analysis, Decision Tree Learning, Feature Engineering, Data Preprocessing, Unsupervised Learning, Predictive Modeling, Logistic Regression, Anomaly Detection, Classification Algorithms
Beginner · Course · 1 - 3 Months

Skills you'll gain: SAS (Software), Model Evaluation, Logistic Regression, Predictive Modeling, Classification And Regression Tree (CART), Big Data, Regression Analysis, Statistical Machine Learning, Feature Engineering, Statistical Analysis, Data Preprocessing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Stakeholder Management, Product Management, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, New Product Development, Market Research, Product Strategy, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Value Propositions, Communication, Prioritization
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Online Advertising, Advertising, Digital Advertising, Advertising Campaigns, Social Media, Social Media Marketing, Lead Generation
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Responsible AI, Account Management, Generative AI Agents, Data Ethics, Sales Enablement, Proposal Development, General Sales Practices, Market Analysis, Market Trend, Workflow Management, Prompt Engineering, Innovation, Business Communication, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks