• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • N

    New York University

    Fundamentals of Machine Learning in Finance

    Skills you'll gain: Supervised Learning, Dimensionality Reduction, Unsupervised Learning, Applied Machine Learning, Decision Tree Learning, Machine Learning, Financial Trading, Reinforcement Learning, Scikit Learn (Machine Learning Library), Financial Services, Regression Analysis, Correlation Analysis, Exploratory Data Analysis, Portfolio Management, Python Programming, Artificial Neural Networks

    3.7
    Rating, 3.7 out of 5 stars
    ·
    341 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Siemens

    Introduction to Digital Transformation

    Skills you'll gain: Digital Transformation, Product Lifecycle Management, Business Technologies, Business Transformation, Automation, Internet Of Things, Product Design, Emerging Technologies, Telecommunications, Wireless Networks, Business Strategy, Augmented and Virtual Reality (AR/VR), Cloud Computing, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    111 reviews

    Beginner · Course · 1 - 3 Months

  • H

    HubSpot Academy

    Representante de Ventas de HubSpot

    Skills you'll gain: Sales Management, Sales Enablement, HubSpot CRM, Data Visualization, Prospecting and Qualification, Sales Presentations, Persona Development, Sales Process, Inside Sales, Sales Strategy, Lead Generation, Sales Development, Employee Onboarding, Service Level Agreement, Sales Pipelines, Sales Prospecting, Sales, Employee Coaching, Target Audience, Customer Success Management

    4
    Rating, 4 out of 5 stars
    ·
    10 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    Universidad Nacional Autónoma de México

    Habilidades humanas y de negocios para negociar

    Skills you'll gain: Overcoming Objections, Negotiation, Active Listening, Communication, Relationship Building, Persuasive Communication, Customer Insights, Verbal Communication Skills, Empathy, Needs Assessment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    331 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Michigan

    AI for Lawyers: Obstacles and Opportunities

    Skills you'll gain: Legal Technology, Responsible AI, AI Enablement, Artificial Intelligence, Critical Thinking, Experimentation, Advocacy, Legal Strategy, AI Workflows, Generative AI, ChatGPT, Prompt Engineering, Creativity, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    تحليلات التسويق

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing, Customer Analysis, Data-Driven Decision-Making, Analytics, Performance Measurement, Strategic Marketing, Brand Management, Regression Analysis, Consumer Behaviour, Return On Investment, A/B Testing, Statistical Analysis

    Beginner · Course · 1 - 3 Months

  • U

    UBITS

    Business Developer

    Skills you'll gain: Benchmarking, Closing (Sales), Consultative Selling, Retail Sales, Sales Presentation, Negotiation, Sales Strategy, Overcoming Objections, Accountability, Value Propositions, Customer Relationship Management, Customer experience strategy (CX), Rapport Building, Business Development, Stakeholder Management, Sales, Emotional Intelligence, New Business Development, Personal Development, Initiative and Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Intermediate · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Training and Learning Programs for Volunteer Community Health Workers

    Skills you'll gain: Training Programs, Education and Training, Smart Goals, Community Health, Train The Trainer, Patient Education And Counseling, Educational Materials, Health Education, Adult Education, Needs Assessment, Planning, Supervision

    4.7
    Rating, 4.7 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 3 Months

  • A

    AI Business School

    AI for HR

    Skills you'll gain: Prompt Engineering, AI Personalization, Agentic Workflows, Generative AI, Responsible AI, Risk Management, HR Tech, AI Workflows, ChatGPT, Generative AI Agents, AI Enablement, Human Resources, Human Resource Strategy, Large Language Modeling, Productivity, Artificial Intelligence, LLM Application, Innovation, Content Creation, Ideation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Crea una cuenta de negocio en Instagram

    Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Marketing, Advertising, Target Audience, Social Media Content, Facebook, Social Media Campaigns, Social Media Strategy, Online Advertising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Leveraging AI for Enhanced Content Creation

    Skills you'll gain: Generative AI, Advertising, Advertising Campaigns, Content Creation, ChatGPT, Prompt Engineering, Responsible AI, Data Ethics, Artificial Intelligence, Creativity, Video Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    137 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fortinet, Inc.

    Fortinet Network Security

    Skills you'll gain: Firewall, Virtual Private Networks (VPN), Network Troubleshooting, Network Routing, Network Security, Intrusion Detection and Prevention, Authentications, Network Monitoring, Event Monitoring, Lightweight Directory Access Protocols, Network Administration, Security Information and Event Management (SIEM), Security Engineering, Network Performance Management, Enterprise Security, Application Security, Network Infrastructure, Cybersecurity, Computer Security, Cyber Security Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    137 reviews

    Intermediate · Specialization · 3 - 6 Months

1…208209210…431

In summary, here are 10 of our most popular marketing strategy courses

  • Fundamentals of Machine Learning in Finance: New York University
  • Introduction to Digital Transformation: Siemens
  • Representante de Ventas de HubSpot: HubSpot Academy
  • Habilidades humanas y de negocios para negociar: Universidad Nacional Autónoma de México
  • AI for Lawyers: Obstacles and Opportunities: University of Michigan
  • تحليلات التسويق: University of Virginia
  • Business Developer: UBITS
  • Training and Learning Programs for Volunteer Community Health Workers: Johns Hopkins University
  • AI for HR: AI Business School
  • Crea una cuenta de negocio en Instagram: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok