Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fractal Analytics
Skills you'll gain: Generative AI, Generative Model Architectures, AI Product Strategy, Generative Adversarial Networks (GANs), Business Leadership, Responsible AI, Key Performance Indicators (KPIs), Customer Insights, Customer experience strategy (CX), Market Opportunities, Corporate Strategy, Data Ethics, Governance, Product Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Animations, Storyboarding, Multimedia, Content Creation, Editing, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Data Ethics, Product Automation, Market Analysis, Brainstorming, Prototyping
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Facebook, Marketing Materials, Advertising, Graphic and Visual Design Software, Logo Design, Marketing Design, Graphic and Visual Design, Graphic Design, Branding, Content Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Alfaisal University | KLD
Skills you'll gain: Customer Retention, Marketing Strategies, Customer Analysis, Brand Loyalty, Target Market, Customer experience strategy (CX), Strategic Marketing, Customer Insights, Customer Relationship Management, Market Dynamics
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Data Wrangling, Analytical Skills, Data Analysis, Data Preprocessing, Data Cleansing, Generative AI, ChatGPT, Data Visualization Software, Jupyter, Statistical Analysis, Artificial Intelligence, Data Collection, Data Management, GitHub, Technical Support, Git (Version Control System), Integrated Development Environments
Beginner · Course · 1 - 4 Weeks

Howard University
Skills you'll gain: Data Wrangling, Linear Algebra, Regression Analysis, NumPy, Predictive Modeling, Dimensionality Reduction, Data Science, Data Visualization, Applied Mathematics, Data Preprocessing, Statistical Modeling, Jupyter, Data Analysis, Machine Learning Methods, Mathematical Modeling, Algebra, Exploratory Data Analysis, Python Programming, Model Evaluation, Statistical Analysis
Beginner · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Operations Management, Process Improvement, Revenue Management, Process Analysis, Business Operations, Lean Six Sigma, Lean Methodologies, Operational Performance Management, Operational Efficiency, Continuous Improvement Process, Service Management, Quality Management, Strategic Planning, Capacity Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Social Media, Infographics, Social Media Marketing, Content Creation, Graphics Software, Graphic and Visual Design, Graphic Design, Design Elements And Principles, Creative Design, Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Fundraising, Facebook, Advocacy, Social Media, Social Media Marketing, Marketing, Social Justice
Beginner · Guided Project · Less Than 2 Hours

Starweaver
Skills you'll gain: Revenue Management, Vendor Management, Capital Expenditure, Financial Statement Analysis, Advanced Analytics, Hospitality, Hospitality Management, Cost Control, Vendor Relationship Management, Financial Statements, Performance Measurement, Budgeting, Financial Analysis, Financial Forecasting, Variance Analysis, Financial Management, Business Metrics, Hotel Operations, Finance, Leadership
Intermediate · Specialization · 3 - 6 Months

Sapienza University of Rome
Skills you'll gain: Financial Systems, Financial Data, Financial Market, International Finance, Finance, Accounting, Banking, Economics, Financial Analysis, Microsoft Excel, Spreadsheet Software, Data Analysis
Intermediate · Course · 1 - 3 Months