Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Amsterdam
Skills you'll gain: Statistical Analysis, Research, Research Reports, Data Analysis, Research Design, Data Collection, Research Methodologies, Surveys, Qualitative Research, Experimentation, Descriptive Statistics, Survey Creation
Beginner · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Leadership, Sales Presentations, Business Communication, Professional Development, Presentations, Emotional Intelligence, Target Audience
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Technical Sales, Sales Presentation, Solution Selling, B2B Sales, Consultative Approaches, Customer Relationship Building, Sales Process, Return On Investment, Stakeholder Engagement, Value Propositions, Customer Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Rmarkdown, Box Plots, Plot (Graphics), Descriptive Statistics, Scatter Plots, Histogram, Jupyter, Matplotlib, Data Presentation, Ggplot2, Statistical Visualization, Data Manipulation, Regression Analysis, Statistical Hypothesis Testing, Correlation Analysis, Data Visualization, Data Visualization Software, Data Analysis, R Programming, Python Programming
Beginner · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Model Evaluation, Unsupervised Learning, Analysis, Regression Analysis, Statistical Analysis, Data Mining, Predictive Analytics, Anomaly Detection, Fraud detection, Machine Learning, Correlation Analysis, Probability & Statistics, Scatter Plots, Market Analysis, Classification Algorithms, Collaborative Software
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Strategy, Social Media, Social Media Marketing, Social Media Content, Marketing Materials, Graphic and Visual Design Software, Graphic Design, Content Creation, Advertising Campaigns
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Social Media Marketing, Digital Advertising, Lead Generation, Automation
Beginner · Guided Project · Less Than 2 Hours

Edureka
Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Large Language Modeling, Generative Adversarial Networks (GANs), Tensorflow, ChatGPT, OpenAI, Natural Language Processing, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI, Prompt Engineering, Applied Machine Learning, Machine Learning, Deep Learning, Machine Learning Algorithms, Computer Vision, Predictive Modeling, Supervised Learning, Text Mining, Image Analysis
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Marketing Strategies, Social Media Campaigns, Social Media Marketing, Social Media, Marketing, Social Media Content, Marketing Effectiveness, Target Audience, Drive Engagement, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Manipulation, Data Access, Data Import/Export, SAS (Software), Microsoft Excel, Data Analysis, Statistical Programming, Data Preprocessing, Debugging
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Azure Synapse Analytics, Data Security, Databricks, Data Store, Data Quality, Microsoft Azure, Data Storage Technologies, Data Storage, Data Transformation, Database Management, Data Processing, Data Cleansing, Query Languages, Performance Tuning, Data Integration, Extract, Transform, Load, Data Pipelines, Apache Spark, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Animations, Storyboarding, Multimedia, Content Creation, Editing, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours