• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • E

    EDUCBA

    Apply Technical Analysis & Market Models for Trading

    Skills you'll gain: Technical Analysis, Financial Trading, Financial Market, Portfolio Risk, Derivatives, Market Analysis, Statistical Analysis, Market Dynamics, Market Data, Risk Analysis, Data Validation, Trend Analysis, Performance Analysis, Probability Distribution, Behavioral Economics, Model Evaluation, Consolidation, Risk Management

    5
    Rating, 5 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Succession Planning

    Skills you'll gain: Succession Planning, People Development, Strategic Leadership, Workforce Planning, Talent Management, Leadership and Management, Business Planning, Leadership Development, Leadership, Organizational Change, Business Continuity, Training and Development, Change Management, Risk Analysis, Business Risk Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Machine Learning for Marketers

    Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Supervised Learning, Dimensionality Reduction, Marketing Effectiveness, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Campaign Management, Customer experience improvement, Personalized Service, Customer Insights, Model Evaluation, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Sales Toolkit with Generative AI

    Skills you'll gain: Prompt Engineering, AI Personalization, Customer Engagement, Customer experience improvement, Customer Retention, Selling Techniques, Sales Strategy, Customer Relationship Management, Sales Process, Sales Presentation, Sales Presentations, Verbal Communication Skills, Product Knowledge, Sales Prospecting, Email Automation, Sales, Customer Insights, Microsoft Copilot, Calendar Management, Business Process Automation

    Advanced · Professional Certificate · 3 - 6 Months

  • A

    AI Business School

    Practical AI and prompting for finance professionals

    Skills you'll gain: Prompt Engineering, Generative AI, Sales Enablement, Financial Forecasting, AI Personalization, Sales, AI Product Strategy, AI Enablement, ChatGPT, Large Language Modeling, LLM Application, Risking, AI Workflows, Artificial Intelligence, Finance, Responsible AI, Ideation, Business Transformation, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Diseño e innovación de modelo de negocios

    Skills you'll gain: Business Modeling, Business Strategy, Design Thinking, Business Process, Storytelling, Business Strategies, Strategic Planning, Innovation, Entrepreneurship, Systems Thinking, New Business Development, Shared Media, Organizational Development, Business Development, Presentations, Business Research, Data Storytelling, Creative Thinking, Process Analysis, Diagram Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    75 reviews

    Advanced · Course · 1 - 4 Weeks

  • O

    Oracle

    Introduction to Oracle Cloud Essentials

    Skills you'll gain: Oracle Cloud, Oracle Cloud Applications, Cloud Solutions, Supply Chain Management, Cloud Computing, Cloud Infrastructure, Enterprise Resource Planning, Cloud Platforms, Cloud Applications, Customer experience strategy (CX), Human Resources Software, Software As A Service, Virtual Machines, Cloud Security, Virtual Networking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Adobe Indesign for Beginners: Workshop Flyer Design

    Skills you'll gain: Adobe InDesign, Layout Design, Color Theory, Typography, Photo Editing, Graphic Design, Design, Digital Design, Design Software

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Develop Linkedin designs with Visme

    Skills you'll gain: Promotional Materials, Marketing Materials, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Content Marketing, Digital Content, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Advertise your Fundraiser using Canva

    Skills you'll gain: Marketing Materials, Promotional Materials, Advertising, Digital Advertising, Organizational Skills, Graphic Design, Driving engagement, Project Design, Facebook, Marketing, Fundraising

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidad Nacional Autónoma de México

    Proyecto final sobre negociación para un mejor clima laboral

    Skills you'll gain: Negotiation, Personal Development, Conflict Management, Professional Development, Teamwork, Team Building, Empowerment, Collaboration, Leadership, Organizational Leadership, Emotional Intelligence, Communication Strategies, Culture Transformation, Strategic Communication, Business Strategies, Strategic Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    73 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Automating Team Communication with Google Sheets and Apps Script

    Skills you'll gain: Email Automation, Google Workspace, Google Sheets, Stakeholder Communications, Test Tools, Scripting, Timelines, Project Schedules, Project Management, Web Applications, Javascript, Data Validation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    131 reviews

    Intermediate · Guided Project · Less Than 2 Hours

1…241242243…431

In summary, here are 10 of our most popular marketing strategy courses

  • Apply Technical Analysis & Market Models for Trading: EDUCBA
  • Succession Planning: Coursera
  • Machine Learning for Marketers: University of Colorado System
  • Microsoft Sales Toolkit with Generative AI: Microsoft
  • Practical AI and prompting for finance professionals: AI Business School
  • Diseño e innovación de modelo de negocios: Tecnológico de Monterrey
  • Introduction to Oracle Cloud Essentials: Oracle
  • Adobe Indesign for Beginners: Workshop Flyer Design: Coursera
  • Develop Linkedin designs with Visme : Coursera
  • Advertise your Fundraiser using Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok