• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Strategies and Tools to Mitigate Agricultural Risk

    Skills you'll gain: Land Management, Risk Management, Water Resource Management, Risk Mitigation, Business Risk Management, Insurance, Strategic Marketing, Marketing, Contract Management, Real Estate, Loans

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Healthcare Marketplace Capstone

    Skills you'll gain: Competitive Analysis, Healthcare Industry Knowledge, Stakeholder Analysis, Medical Devices, Market Opportunities, Innovation, Clinical Assessment, Market Analysis, Report Writing, Revenue Forecasting, Financial Modeling, Cost Benefit Analysis, Business Valuation, Regulatory Affairs, Intellectual Property

    4.7
    Rating, 4.7 out of 5 stars
    ·
    69 reviews

    Mixed · Course · 1 - 3 Months

  • S

    Scrum Alliance

    Agile for the Modern Product Manager

    Skills you'll gain: Prompt Engineering, User Story, Responsible AI, Business Metrics, Agile Product Development, Performance Metric, Performance Measurement, Prompt Engineering Tools, Data-Driven Decision-Making, Data Storytelling, Key Performance Indicators (KPIs), Team Building, AI Workflows, Technical Communication, Product Planning, Brainstorming, Agile Project Management, Agile Methodology, Generative AI, Project Management

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Michigan

    Human Capital: Positive Downsizing and Navigating Politics

    Skills you'll gain: Human Resources, Human Resource Strategy, Industrial and Organizational Psychology, Human Capital, Human Resources Management and Planning, Employee Relations, Business Ethics, Policy Development, Relationship Management, Conflict Management, Document Management, Organizational Change, Case Studies, Change Management, Communication Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • H

    HubSpot Academy

    Lead Management with HubSpot

    Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Sales Pipelines, Sales Process, Email Marketing, Customer Relationship Management (CRM) Software, Marketing Automation, Workflow Management, Prioritization, Performance Reporting, Process Mapping, Dashboard, Service Level Agreement, Key Performance Indicators (KPIs)

    3.6
    Rating, 3.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google

    Google UX Design

    Skills you'll gain: User Experience Design, Information Architecture, Storyboarding, Wireframing, User Story, UI/UX Research, User Research, Adobe XD, Usability Testing, Figma (Design Software), Design Reviews, User Interface and User Experience (UI/UX) Design, User Centered Design, Ideation, Design Thinking, Presentations, Persona (User Experience), Web Design, Research Design, Usability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    168 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • H

    Harvard Business Review

    Act Strategically

    Skills you'll gain: Critical Thinking, Plan Execution, Business Strategy, Strategic Decision-Making, Trend Analysis, Strategic Prioritization, Market Trend, Forecasting, Value Propositions, Innovation, Competitive Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Using Google Forms to Analyze User Research Data

    Skills you'll gain: User Research, User Feedback, Project Scoping, Data Presentation, Analysis, Data Analysis, Mobile Banking, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    269 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI in Action: From Theory to Real-World Impact

    Skills you'll gain: Generative AI, AI Enablement, Artificial Intelligence, Finance, Emerging Technologies, Healthcare 5.0, Case Studies, Analysis, Manufacturing Operations, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    AI for Customer Experience with Chatbots and Analytics

    Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer experience improvement, Customer Engagement, Predictive Analytics, Personalized Service, Customer Service, Google Gemini, Customer Insights, Anthropic Claude, Data-Driven Decision-Making, Artificial Intelligence, Generative AI

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Market Research and Analysis for Tech Industries

    Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Customer Analysis, Marketing Psychology, Market Analysis, Marketing Planning, Behavioral Economics, Customer Insights, Strategic Marketing, Marketing Strategies, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    GenAI for Front-End Developers

    Skills you'll gain: Front-End Web Development, Frontend Performance, Responsible AI, Data Ethics, Frontend Integration, Generative AI, Code Review, User Interface and User Experience (UI/UX) Design, Prompt Engineering, Software Documentation, UI/UX Strategy, Test Automation, Test Tools, HTML and CSS

    4.4
    Rating, 4.4 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 4 Weeks

1…256257258…431

In summary, here are 10 of our most popular marketing strategy courses

  • Strategies and Tools to Mitigate Agricultural Risk: University of Illinois Urbana-Champaign
  • Healthcare Marketplace Capstone: University of Minnesota
  • Agile for the Modern Product Manager: Scrum Alliance
  • Human Capital: Positive Downsizing and Navigating Politics: University of Michigan
  • Lead Management with HubSpot: HubSpot Academy
  • Google UX Design: Google
  • Act Strategically: Harvard Business Review
  • Using Google Forms to Analyze User Research Data: Coursera
  • GenAI in Action: From Theory to Real-World Impact: Coursera
  • AI for Customer Experience with Chatbots and Analytics: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok