Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Analysis, Organizational Strategy, Marketing Automation, Case Studies, Market Analysis, Analysis, Business Strategy, Spatial Data Analysis, Automation, Auditing, Business Metrics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Alteryx, Predictive Modeling, People Analytics, Scripting, R Programming, Predictive Analytics, HR Tech, Data Science, Advanced Analytics, Scripting Languages, Trend Analysis, Data Preprocessing, Data Integration, Exploratory Data Analysis, Applied Machine Learning, Data Manipulation, Data Visualization Software, Data Analysis, Model Evaluation, Machine Learning
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: HubSpot CRM, Dashboard, Customer Relationship Management, Marketing Analytics, Marketing Automation, Marketing, Customer Data Management, Marketing Management, Business, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, Advertising Campaigns, Target Audience, Advertising, Scheduling, Online Advertising, Budgeting, Paid media, Campaign Management, Marketing, Social Media, Goal Setting
Intermediate · Guided Project · Less Than 2 Hours

Emory University
Skills you'll gain: Business Strategy, Corporate Strategy, Organizational Strategy, Strategic Planning, Competitive Analysis, Strategic Decision-Making, Innovation, Market Analysis, Value Propositions, Business Risk Management, Sustainable Business, Market Dynamics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Pinterest, User Accounts, Dashboard, Online Advertising, Advertising, Account Management, Social Media, Marketing, Registration
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Processing, Database Management, SQL, Google Cloud Platform, Databases, Performance Tuning, Google Analytics
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Market Data, Financial Statement Analysis, Financial Data, Equities, Financial Analysis, Data Analysis, Accounting and Finance Software, Financial Modeling, Technical Analysis, Business Analysis, Real Time Data
Intermediate · Guided Project · Less Than 2 Hours

INSEAD
Skills you'll gain: Blockchain, Digital Assets, FinTech, Business Transformation, Governance, Cryptography, Financial Inclusion, Business Analysis, Organizational Structure, Strategic Leadership, Emerging Technologies, Solution Design, Entrepreneurship, Financial Systems, Market Opportunities, Business Modeling, Case Studies, Market Analysis, Business Management, New Business Development
Beginner · Specialization · 3 - 6 Months
Skills you'll gain: Data Warehousing, Google Cloud Platform, Big Data, Model Evaluation, Apache Spark, Database Management, Data Integration, Dataflow, SQL, Data Pipelines, Metadata Management, Data Management, Real Time Data, Tensorflow, Data Science, Command-Line Interface, Applied Machine Learning, Cloud-Based Integration, Query Languages, Machine Learning
Intermediate · Specialization · 1 - 4 Weeks

Skills you'll gain: Employee Surveys, Employee Engagement, User Feedback, Microsoft 365, Business Intelligence Software, Performance Analysis, Internal Communications, Customer Insights, Customer Analysis, Business Software, Market Research, User Research, Data Analysis Software, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Pontificia Universidad Católica del Perú
Skills you'll gain: Data Collection, Data Ethics, Data-Driven Decision-Making, Data Visualization, Data Literacy, Analytics, Looker (Software), Data Analysis, Responsible AI, Data Management, Pivot Tables And Charts, Data Visualization Software, Information Privacy, Strategic Decision-Making, Informed Consent
Beginner · Course · 1 - 4 Weeks