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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of California San Diego

    Deploying Machine Learning Models

    Skills you'll gain: Model Deployment, Data Manipulation, MLOps (Machine Learning Operations), Flask (Web Framework), Application Deployment, Data Preprocessing, Django (Web Framework), Web Applications, Predictive Modeling, Machine Learning, Python Programming

    3.6
    Rating, 3.6 out of 5 stars
    ·
    54 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Minnesota

    Information Technology Entrepreneurship & Startup

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, Entrepreneurship, Strategic Partnership, Process Mapping, Sprint Planning, AI Enablement, Brainstorming, Growth Strategies, Business Planning, New Business Development, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    Starweaver

    Strategic Public Relations Planning

    Skills you'll gain: Target Audience, Public Relations, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Persuasive Communication, Marketing Effectiveness, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Content Strategy, AI Enablement, Stakeholder Analysis, Technology Strategies, Teamwork, Ethical Standards And Conduct

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Managerial Economics: Buyer and Seller Behavior

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Strategic Decision-Making, Decision Making

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Fundamentos de Negócios

    Skills you'll gain: Business Strategy, Business Management, People Management, Corporate Finance, Organizational Structure, Business Planning, Financial Analysis, Leadership and Management, Marketing, Competitive Analysis, Go To Market Strategy, Branding, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • C

    California Institute of the Arts

    Building Your Freelancing Career Capstone

    Skills you'll gain: Business Planning, Business Risk Management, Business Strategy, Peer Review, Financial Modeling, Entrepreneurship, Business Development, Branding, Financial Planning, Service Design, Market Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Michigan

    Human Capital: Foundations and Essentials

    Skills you'll gain: Human Capital, Human Resources, Human Resources Management and Planning, Human Resource Strategy, HR Tech, Human Resource Policies, People Analytics, Employee Engagement, Workforce Development, Industrial and Organizational Psychology, Compensation Management, Employee Retention, Safety Culture, Legal Risk, Labor Law, Environment Health And Safety, Organizational Leadership, Communication Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Generative AI: Shaping Work and Tasks

    Skills you'll gain: AI Enablement, Generative AI, Automation, Responsible AI, Journalism, Artificial Intelligence, Education and Training, Job Analysis, Marketing Analytics, Marketing, Economics, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Get started with Microsoft Planner

    Skills you'll gain: Marketing Planning, Business Planning, Microsoft Teams, Microsoft 365, Productivity Software, Project Management Software, Timelines, Project Planning, Collaborative Software, Prioritization, Project Management, Team Management

    3.8
    Rating, 3.8 out of 5 stars
    ·
    19 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • H

    Howard University

    Linear Algebra for Data Science Using Python

    Skills you'll gain: Data Wrangling, Linear Algebra, Regression Analysis, NumPy, Predictive Modeling, Dimensionality Reduction, Data Science, Data Visualization, Applied Mathematics, Data Preprocessing, Statistical Modeling, Jupyter, Data Analysis, Machine Learning Methods, Mathematical Modeling, Algebra, Exploratory Data Analysis, Python Programming, Model Evaluation, Statistical Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    33 reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    INSEAD

    Blockchain Opportunity Analysis for Global Commerce

    Skills you'll gain: Blockchain, Business Analysis, Market Opportunities, Competitive Analysis, Stakeholder Analysis, Market Analysis, Case Studies, Feasibility Studies, Project Implementation, Solution Design, Value Propositions, Innovation, Business Strategy, Market Research

    Intermediate · Course · 1 - 3 Months

  • P

    Politecnico di Milano

    Platform Thinking: Innovation in digital business models era

    Skills you'll gain: Data Strategy, Business Modeling, Data Ethics, Design Thinking, Innovation, Customer Data Management, Augmented and Virtual Reality (AR/VR), Market Opportunities, Data Governance, Technology Strategies, Data Management, Data-Driven Decision-Making, Platform As A Service (PaaS), Product Development, Big Data, Customer Insights, Strategic Thinking, Systems Thinking, Digital Transformation, Business Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    107 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Deploying Machine Learning Models: University of California San Diego
  • Information Technology Entrepreneurship & Startup: University of Minnesota
  • Strategic Public Relations Planning: Starweaver
  • Managerial Economics: Buyer and Seller Behavior: Illinois Tech
  • Fundamentos de Negócios: Fundação Instituto de Administração
  • Building Your Freelancing Career Capstone: California Institute of the Arts
  • Human Capital: Foundations and Essentials: University of Michigan
  • Generative AI: Shaping Work and Tasks: University of Michigan
  • Get started with Microsoft Planner: Coursera
  • Linear Algebra for Data Science Using Python: Howard University

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