• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Primeros Pasos en Easil

    Skills you'll gain: Marketing Design, Advertising, Graphic and Visual Design Software, Marketing Materials, Graphic Design, Design Elements And Principles, Marketing, Organizational Skills, Project Design, Design Software

    Beginner · Guided Project · Less Than 2 Hours

  • R

    Rutgers the State University of New Jersey

    Sourcing Analytics

    Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Supply Chain, Supplier Performance Management, Supply Management, Supply Chain Management, Benchmarking, Competitive Analysis, Business Analytics, Analytics, Business Intelligence, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    As Competências do Especialista no Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Customer Data Management, Customer Relationship Management, Customer Engagement, Consultative Approaches, Customer Retention, Market Analysis, Customer experience strategy (CX), Organizational Structure, Business Relationship Management, Business Solutions, Business Technologies, Active Listening, Technology Solutions, Communication, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    User Interface Design: Principles, Prototyping, Practices

    Skills you'll gain: Prototyping, User Interface (UI) Design, Usability, User Research, Interactive Design, Design Strategies, UI/UX Research, User Centered Design, Mockups, Visual Design, Usability Testing, Graphic and Visual Design Software, Figma (Design Software), Design Thinking, Design Elements And Principles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Gestão de Recursos Humanos

    Skills you'll gain: Human Resources Management and Planning, Human Resource Strategy, Human Resources, Human Capital, Team Management, Diversity Programs, Fundraising, Compensation and Benefits, Business Transformation, Compensation Management, Compensation Strategy, Employee Retention, Benefits Administration, Workforce Development, Talent Management, People Management, Business Leadership, People Development, Strategic Leadership, Employee Performance Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    84 reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Amazon Web Services

    Skills and Best Practices for Cloud Support Associates

    Skills you'll gain: Root Cause Analysis, Customer Relationship Building, Customer Relationship Management, Problem Management, Verbal Communication Skills, Customer Support, Amazon Web Services, Communication, Cloud Solutions, Technical Support, Cloud Security, Cloud Services, Automation, Collaboration, Incident Management, Generative AI, Innovation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    تحسين أداء العمل باستخدام نماذج غوغل

    Skills you'll gain: Performance Review, Team Performance Management, Google Workspace, Productivity Software, Employee Performance Management, Performance Improvement, Process Development, Team Motivation, Employee Surveys, Workflow Management, Business, Business Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Comunicação Digital e Consumidores

    Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Target Market, Digital Transformation, Digital Marketing, Digital Communications, Marketing Analytics, MarTech, Market Intelligence, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Market Research and Analysis for Tech Industries

    Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Customer Analysis, Marketing Psychology, Market Analysis, Marketing Planning, Behavioral Economics, Customer Insights, Strategic Marketing, Marketing Strategies, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • I

    Illinois Tech

    Leadership & Organization Design

    Skills you'll gain: Leadership and Management, People Management, Team Leadership, Organizational Change, Decision Making, Cultural Diversity, Conflict Management, Business Leadership, Team Management, Leadership, Virtual Teams, Cultural Sensitivity, Organizational Structure, Diversity and Inclusion, Influencing, Human Resource Strategy, Business Ethics, Negotiation, Innovation, Business Communication

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 3 Months

  • M

    Macquarie University

    Cyber Security: Essentials for Managers and Leaders

    Skills you'll gain: Cyber Governance, Law, Regulation, and Compliance, Security Strategy, Culture Transformation, Enterprise Security, Cyber Operations, Communication, Organizational Change, Strategic Communication, Performance Reporting, Business Risk Management, Business Leadership, Organizational Leadership, Leadership, Dashboard

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • B

    Board Infinity

    Mastering Product Management Interviews: A Strategic Guide

    Skills you'll gain: Agile Methodology, Product Strategy, Product Design, Market Analysis, Target Market, Stakeholder Communications, Portfolio Management, Decision Making, Data Analysis, Technical Communication, Communication, Innovation, Complex Problem Solving, Key Performance Indicators (KPIs), Prioritization

    Beginner · Specialization · 1 - 3 Months

1…268269270…434

In summary, here are 10 of our most popular marketing strategy courses

  • Primeros Pasos en Easil: Coursera
  • Sourcing Analytics: Rutgers the State University of New Jersey
  • As Competências do Especialista no Sucesso do Cliente: Fundação Instituto de Administração
  • User Interface Design: Principles, Prototyping, Practices: Coursera
  • Gestão de Recursos Humanos: Fundação Instituto de Administração
  • Skills and Best Practices for Cloud Support Associates: Amazon Web Services
  • تحسين أداء العمل باستخدام نماذج غوغل: Coursera
  • Comunicação Digital e Consumidores: Fundação Instituto de Administração
  • Market Research and Analysis for Tech Industries: University of Colorado Boulder
  • Leadership & Organization Design: Illinois Tech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok