Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Maryland, College Park
Skills you'll gain: Generative AI, AI Enablement, AI Security, Small Business Accounting, Business Planning, Artificial Intelligence, Case Studies, Predictive Analytics, Forecasting, Business Strategy, Business Ethics, Data Governance, Content Creation, Customer Service
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Business Strategy, Plan Execution, Sustainable Business, Corporate Strategy, Strategic Thinking, Business Management, Business Modeling, Case Studies, Market Analysis, Resource Management, Business Analysis, Supply Chain Management, Supplier Management, Supplier Relationship Management, Continuous Monitoring, Market Dynamics
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Market Dynamics, Business Economics, Economics, Business Operations, Supply And Demand, Price Negotiation, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Decision Making
Beginner · Course · 1 - 4 Weeks

Universidad Austral
Skills you'll gain: Natural Language Processing, Data Processing, Data Preprocessing, Text Mining, Pandas (Python Package), Analysis, Big Data, Algorithms
Beginner · Course · 1 - 3 Months

HubSpot Academy
Skills you'll gain: Sales Presentation, Sales Enablement, Sales Management, Lead Generation, HubSpot CRM, Data Visualization, Persona Development, Sales Training, Technical Sales, Sales Strategy, Sales Pipelines, Sales Process, Customer Relationship Building, Sales Development, Target Audience, Data-Driven Decision-Making, Sales, Prospecting and Qualification, Customer Relationship Management (CRM) Software, Dashboard
Beginner · Professional Certificate · 3 - 6 Months

IESE Business School
Skills you'll gain: Professional Networking, Professional Development, Interviewing Skills, Trend Analysis, Sales, Market Trend, LinkedIn, Spreadsheet Software, Relationship Building, Business Marketing, Presentations, Adaptability, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Injury Prevention, Predictive Analytics, Advanced Analytics, Data-Driven Decision-Making, People Analytics, Rehabilitation, Artificial Intelligence, Data Analysis, Real Time Data, Health Technology, Competitive Analysis, Process Optimization, Coaching, Organizational Strategy, Technology Solutions, Goal Setting, Virtual Reality, Talent Recruitment, Data Collection, Physical Science
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Supervised Learning, Data Modeling, Unsupervised Learning, Applied Machine Learning, Data Analysis, Recurrent Neural Networks (RNNs), Model Deployment, Reinforcement Learning, Artificial Intelligence, Classification Algorithms, Classification And Regression Tree (CART), Tensorflow, Machine Learning Algorithms, Keras (Neural Network Library), Artificial Neural Networks, Deep Learning, Machine Learning, Decision Tree Learning, Predictive Analytics, Regression Analysis
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Survey Creation, Customer Retention, Customer Insights, Business Research, Customer Data Management, User Feedback, Customer experience improvement
Beginner · Guided Project · Less Than 2 Hours
Starweaver
Skills you'll gain: Google Gemini, Anthropic Claude, AI Enablement, Business Leadership, ChatGPT, Business Transformation, Digital Transformation, Leadership, Strategic Leadership, Strategic Thinking, Stakeholder Communications, Generative AI Agents, Organizational Change, Strategic Communication, Strategic Decision-Making, Innovation, Communication Strategies, Business Ethics, Analytical Skills, Strategic Marketing
Intermediate · Course · 1 - 4 Weeks

University of Glasgow
Skills you'll gain: Strategic Leadership, Business Transformation, Digital Transformation, Business Leadership, Innovation, Market Research, Cross-Functional Collaboration, Organizational Leadership, Leadership Development, Business Strategy, Leadership, Strategic Decision-Making, Organizational Strategy, Business Planning, Business Development, Leadership and Management, Competitive Analysis, Corporate Strategy, Business Management, Organizational Change
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Facebook, Social Media, Social Media Marketing, Social Media Campaigns, Marketing Budgets, Advertising Campaigns, Social Media Content, Social Media Strategy, Digital Advertising, Marketing, Customer Engagement
Intermediate · Guided Project · Less Than 2 Hours