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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Data Analysis in Python: Using Pandas DataFrames

    Skills you'll gain: Pandas (Python Package), Scatter Plots, Histogram, Data Visualization, Data Manipulation, Data Import/Export, JSON, Data Cleansing, Data Visualization Software, Data Preprocessing, Exploratory Data Analysis, Data Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Machine Learning with PySpark: Customer Churn Analysis

    Skills you'll gain: Model Evaluation, Data Preprocessing, Exploratory Data Analysis, Feature Engineering, Model Deployment, Data Analysis, PySpark, Data Import/Export, Data Transformation, Apache Spark, Decision Tree Learning, Customer Analysis, Predictive Modeling, Predictive Analytics, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • O

    Oracle

    Oracle Data Platform Foundations Associate

    Skills you'll gain: Oracle Cloud, Oracle Databases, Data Migration, Data Lakes, Database Architecture and Administration, NoSQL, MySQL, Data Security, Analytics, Machine Learning Methods, Scalability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Data Warehousing Capstone Project

    Skills you'll gain: Data Warehousing, Peer Review, IBM Cognos Analytics, Data Pipelines, Extract, Transform, Load, MySQL, Databases, Data Modeling, Database Design, Business Intelligence, Dashboard, Analytics, Business Analytics, PostgreSQL, Shell Script, SQL

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Design social media content with Piktochart

    Skills you'll gain: Instagram, Facebook, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Social Media Marketing, Marketing Design, Digital Marketing

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • V

    Vanderbilt University

    From Data to Decisions: Getting Started with AI

    Skills you'll gain: Generative AI, Data Literacy, Data-Driven Decision-Making, Data Analysis, Exploratory Data Analysis, Descriptive Statistics, Prompt Engineering, Analytical Skills, Artificial Intelligence, Probability & Statistics, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Set up Facebook Pixel

    Skills you'll gain: Facebook, Online Advertising, Web Analytics, Social Media Marketing, Digital Advertising, User Accounts, Compliance Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidad Nacional Autónoma de México

    Designing data-intensive applications

    Skills you'll gain: Data Mining, Database Design, Scalability, Database Systems, Relational Databases, Unstructured Data, Transaction Processing, Databases, Systems Design, Big Data, Data Architecture, NoSQL, Data Processing, Maintainability, Software Design, SQL, Apache Hadoop

    4.3
    Rating, 4.3 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Skillshare

    Figma UI UX Design Essentials Pt.1: Tools & Foundations

    Skills you'll gain: Wireframing, Figma (Design Software), Layout Design, Prototyping, User Experience Design, Usability, Persona (User Experience), Typography, User Interface (UI) Design, Mockups, Color Theory

    4
    Rating, 4 out of 5 stars
    ·
    22 reviews

    Mixed · Course · 1 - 3 Months

  • M

    Microsoft

    Data Analysis, Visualization, and Communication with Copilot

    Skills you'll gain: Microsoft Copilot, Natural Language Processing, Data Storytelling, Technical Communication, Data Visualization, Data-Driven Decision-Making, Interactive Data Visualization, Generative AI, Data Visualization Software, Data Analysis, Strategic Communication, Communication, Big Data, Responsible AI, Artificial Intelligence, Presentations, Advanced Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Retail Management: Analyze, Plan & Strategize

    Skills you'll gain: Retail Management, Retail Store Operations, Merchandising, Revenue Management, Customer Analysis, Customer Insights, Product Assortment, Promotional Strategies, Strategic Marketing, Market Intelligence, Price Negotiation, Consumer Behaviour, E-Commerce, Inventory Management System, Operations Management, Competitive Analysis, Organizational Structure

    5
    Rating, 5 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 3 Months

  • M

    Microsoft

    Copilot for Sales

    Skills you'll gain: Microsoft Copilot, Sales Enablement, Customer Engagement, Sales Strategy, Taking Meeting Minutes, Customer Relationship Management, Sales Presentations, Productivity Software, Meeting Facilitation, Generative AI Agents, Business Correspondence, AI Enablement, Company, Product, and Service Knowledge, Proposal Development

    4.4
    Rating, 4.4 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Analysis in Python: Using Pandas DataFrames: Coursera
  • Machine Learning with PySpark: Customer Churn Analysis: Coursera
  • Oracle Data Platform Foundations Associate: Oracle
  • Data Warehousing Capstone Project: IBM
  • Design social media content with Piktochart: Coursera
  • From Data to Decisions: Getting Started with AI: Vanderbilt University
  • How to Set up Facebook Pixel: Coursera
  • Designing data-intensive applications: Universidad Nacional Autónoma de México
  • Figma UI UX Design Essentials Pt.1: Tools & Foundations: Skillshare
  • Data Analysis, Visualization, and Communication with Copilot: Microsoft

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Social Media Marketing (9)
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