Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.
University of Illinois Urbana-Champaign
Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Intellectual Property, Legal Strategy, Regulation and Legal Compliance, Business Strategy, Case Studies, Asset Management, Innovation, Brand Awareness, Brand Management, Business Valuation, Economics
Beginner · Course · 1 - 4 Weeks

Università Bocconi
Skills you'll gain: Resource Management, Leadership and Management, Business Management, Team Management, Brand Management, Leadership Studies, Art History, Fundraising, Data-Driven Decision-Making, Customer Relationship Management, Marketing, Customer experience strategy (CX)
Mixed · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy
Intermediate · Specialization · 3 - 6 Months

Copenhagen Business School
Skills you'll gain: Consumer Behaviour, Market Research, Magnetic Resonance Imaging, Marketing, Neurology, Science and Research, Experimentation, Research Methodologies, Research Design, Data Collection, Psychology
Beginner · Course · 1 - 3 Months

University of Washington
Skills you'll gain: Presentations, Public Speaking, Verbal Communication Skills, Communication, Peer Review, Communication Strategies, Data Visualization, Constructive Feedback, Organizational Skills
Beginner · Course · 1 - 3 Months
Stanford University
Skills you'll gain: Game Theory, Bidding, Social Sciences, Resource Allocation, Policy Analysis, Economics, Behavioral Economics, Decision Making, Socioeconomics, Mathematical Theory & Analysis
Advanced · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Payment Systems, Payment Processing, Mobile Banking, FinTech, Credit/Debit Card Processing, Point of Sale, Mobile Security, Transaction Processing, Emerging Technologies, Digital Assets, Risk Management, Value Propositions
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Resource Allocation, Marketing Strategies, Marketing Analytics, Customer experience strategy (CX), Data Science, Analytics, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Data-Driven Decision-Making, Business Leadership, Consumer Behaviour, Business Strategy, Advertising, Organizational Change
Mixed · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Individualized Education Programs (IEP), Special Education, School Psychology, Case Studies, Empathy & Emotional Intelligence, School Counseling, Community Mental Health Services, Student Support and Services, Social and Human Services, Mental Health, Preventative Care, Health Promotion, Behavior Management, Positive Behavior Support, Crisis Intervention
Beginner · Course · 1 - 4 Weeks
IE Business School
Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Peer Review, Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Merchandising
Beginner · Specialization · 3 - 6 Months

University of Zurich
Skills you'll gain: Cardiology, Chronic Diseases, Rehabilitation, Diagnostic Tests, Anatomy, Sports Medicine, Preventative Care, Blood Pressure, Behavioral Health, Physiology, Pharmacotherapy, Biology, Behavior Management
Beginner · Course · 1 - 3 Months