• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • P

    Pearson

    (SSCP) Systems Security Certified Practitioner

    Skills you'll gain: Incident Response, Vulnerability Management, Continuous Monitoring, Digital Forensics, Public Key Infrastructure, Security Management, Business Continuity Planning, Cryptography, Endpoint Security, Disaster Recovery, Computer Security Incident Management, Encryption, Network Security, Authentications, Mobile Security, OSI Models, System Monitoring, Security Controls, Security Strategy, Risk Analysis

    Beginner · Specialization · 1 - 3 Months

  • G

    Google Cloud

    Google Cloud Product Fundamentals en Français

    Skills you'll gain: Digital Transformation, Google Workspace, Google Cloud Platform, Cloud Applications, Cost Management, Leadership, Productivity Software, Cloud Platforms, Application Development, Cloud Computing, Cloud Infrastructure, Artificial Intelligence and Machine Learning (AI/ML), Cloud Security, Data Storage

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • K

    Kennesaw State University

    Segmenting the Market with Jagdish Sheth

    Skills you'll gain: Target Market, Strategic Marketing, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Marketing Psychology, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Google Cloud Product Fundamentals em Português Brasileiro

    Skills you'll gain: Digital Transformation, Google Workspace, Google Cloud Platform, Productivity Software, Cost Management, Leadership, Artificial Intelligence and Machine Learning (AI/ML), Cloud Infrastructure, Expense Management, Cloud Applications, Infrastructure Architecture, Technology Strategies, Cloud Computing, Cloud Platforms, Cloud Storage, Machine Learning, Application Development, Cloud Security, Data Storage

    4.6
    Rating, 4.6 out of 5 stars
    ·
    46 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    GenAI for Employee Engagement: Driving Real-Time Insights

    Skills you'll gain: Responsible AI, Employee Engagement, HR Tech, AI Personalization, AI Enablement, Generative AI, Employee Surveys, Human Resource Strategy, Real Time Data, Data-Driven Decision-Making, Case Studies, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    IE Business School

    Network Externalities, Platform Markets and Sharing

    Skills you'll gain: Market Dynamics, Economics, Telecommunications, Consumer Behaviour, Market Trend, Network Analysis, Entrepreneurship, Business Strategy, Corporate Strategy

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Project Planning

    Skills you'll gain: Project Schedules, Project Planning, Agile Methodology, Conflict Management, Stakeholder Management, Milestones (Project Management), Quality Assessment, Negotiation, Cost Estimation, Resource Planning, Project Risk Management, Contract Management, Kanban Principles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    How to setup a followers campaign on Twitter

    Skills you'll gain: Advertising Campaigns, Social Media Campaigns, Advertising, Driving engagement, Social Media Marketing, Social Media, Campaign Management, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Arizona State University

    Negotiation

    Skills you'll gain: Negotiation, Conflict Management, Communication, Contingency Planning, Active Listening, Strategic Thinking, Planning, Empathy, Research, Analysis, Goal Setting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Understanding the Healthcare Ecosystem

    Skills you'll gain: Health Systems, Process Improvement, Healthcare Industry Knowledge, Patient Flow, Health Policy, Health Care Administration, Market Dynamics, Health Care, Stakeholder Analysis, Digital Transformation, Supply Chain Management, Innovation, Value-Based Care, Organizational Structure, Information Technology, Business Analysis

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyzing Digital Transformation Canvas for Competitiveness

    Skills you'll gain: Digital Transformation, Business Transformation, Performance Measurement, Business Process, Technology Strategies, FinTech, Competitive Analysis, Stakeholder Analysis, Value Propositions, Case Studies, Business Strategies, Innovation, Entrepreneurship, Leadership, Information Technology

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Créer une présentation de marché cible avec Canva

    Skills you'll gain: Presentations, Customer Analysis, Target Market, Marketing Materials, Target Audience, Market Analysis, Marketing, Design

    Beginner · Guided Project · Less Than 2 Hours

1…308309310…431

In summary, here are 10 of our most popular marketing strategy courses

  • (SSCP) Systems Security Certified Practitioner: Pearson
  • Google Cloud Product Fundamentals en Français: Google Cloud
  • Segmenting the Market with Jagdish Sheth: Kennesaw State University
  • Google Cloud Product Fundamentals em Português Brasileiro: Google Cloud
  • GenAI for Employee Engagement: Driving Real-Time Insights: Coursera
  • Network Externalities, Platform Markets and Sharing: IE Business School
  • Project Planning: University of California, Irvine
  • How to setup a followers campaign on Twitter: Coursera
  • Negotiation : Arizona State University
  • Understanding the Healthcare Ecosystem: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok