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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Créer du contenu pour les réseaux sociaux avec PicMonkey

    Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Instagram, Brand Loyalty, Content Creation, Customer Engagement, Graphic and Visual Design Software, Graphic Design, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Mastering Recommendation Systems with Python

    Skills you'll gain: Model Evaluation, Data Preprocessing, Feature Engineering, AI Personalization, Applied Machine Learning, Data Science, Machine Learning, Scalability, Data Manipulation, Python Programming, Data Transformation, Pandas (Python Package), Machine Learning Methods, Predictive Modeling, Text Mining, Development Environment, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, NumPy, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    70 reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    University of Michigan

    Network Modeling and Analysis in Python

    Skills you'll gain: Social Network Analysis, Bayesian Network, Data Analysis, Python Programming, Probability Distribution

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment configurer un pixel Facebook

    Skills you'll gain: Facebook, Online Advertising, Social Media Marketing, Digital Advertising, Target Audience, Web Analytics, Test Tools

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Concepts et langage organisationnels

    Skills you'll gain: Performance Measurement, Business Analysis, Business Strategy, Accounting, Business Communication, Organizational Strategy, Product Lifecycle Management, Innovation, Marketing Analytics, Marketing, Data Analysis, Consumer Behaviour

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Design Research para Estratégia e Inovação

    Skills you'll gain: Design Thinking, Design Research, Innovation, Design Strategies, Human Centered Design, User Research, Ideation, Service Design, Organizational Strategy, Creativity, User Experience Design, Storyboarding, Product Development, Process Development, Market Research, User Experience, Qualitative Research, Quantitative Research, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Data to Advance Population Health: Global Perspectives

    Skills you'll gain: Health Policy, Data Presentation, Health Disparities, Health Equity, Health Informatics, Data Literacy, Epidemiology, Data Quality, Public Health, Data-Driven Decision-Making, Policy Analysis, Data Analysis, Data Visualization Software

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Create a Cosmetic Anomaly Detection Model using Visual Inspection AI

    Skills you'll gain: Model Evaluation, Anomaly Detection, Model Deployment, Image Analysis, Google Cloud Platform, Computer Vision, Data Import/Export, AI Enablement, Image Quality, Applied Machine Learning, Predictive Analytics, Data Management

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Pinterest pour les débutants

    Skills you'll gain: Pinterest, Content Creation, Marketing Materials, Business Intelligence, Social Media, Brand Awareness, User Accounts, Account Management, Graphic Design, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Analyze GA4: Fix Your Data

    Skills you'll gain: User Research, Data Cleansing, Data Integrity, Gap Analysis, Corrective and Preventive Action (CAPA), Code Review

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Gender Foundations in Health Data: A Data for Health Course

    Skills you'll gain: Health Equity, Health Disparities, Public Health, Epidemiology, Social Determinants Of Health, Data Collection, Health Policy, Health Informatics, Data Analysis, Research, Surveys

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    YouTube Planning: Manage Content Like a Pro

    Skills you'll gain: Content Performance Analysis, Content Strategy, Target Audience, Production Planning, Scheduling, Project Planning, Content Management, Content Creation, Organizational Skills, Workflow Management, AI Product Strategy, Marketing Channel

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Créer du contenu pour les réseaux sociaux avec PicMonkey: Coursera
  • Mastering Recommendation Systems with Python: EDUCBA
  • Network Modeling and Analysis in Python: University of Michigan
  • Comment configurer un pixel Facebook: Coursera
  • Concepts et langage organisationnels : University of Illinois Urbana-Champaign
  • Design Research para Estratégia e Inovação: Fundação Instituto de Administração
  • Data to Advance Population Health: Global Perspectives: Johns Hopkins University
  • Create a Cosmetic Anomaly Detection Model using Visual Inspection AI: Google Cloud
  • Pinterest pour les débutants: Coursera
  • Analyze GA4: Fix Your Data: Coursera

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