Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Unsupervised Learning, Applied Machine Learning, R Programming, Machine Learning, Machine Learning Algorithms, Data Analysis, Data Manipulation, Data Transformation, Probability & Statistics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Responsive Web Design, Web Design, HTML and CSS, Bootstrap (Front-End Framework), Cascading Style Sheets (CSS), UI Components, Javascript and jQuery, Front-End Web Development, Hypertext Markup Language (HTML), Web Development, Browser Compatibility, Javascript, Typography, Web Analytics and SEO, Wireframing, Web Content Accessibility Guidelines, Logo Design
Mixed · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Descriptive Statistics, Statistical Inference, Sampling (Statistics), Histogram, Data Analysis, Probability & Statistics, Data Presentation, Statistical Analysis, Quantitative Research, Microsoft Excel, Statistical Methods, Probability Distribution, Graphing, Influencing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Adobe After Effects, Animations, Motion Graphics, Musical Composition, Video Editing, Video Production, Timelines, Graphic Design, Scripting
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Gemini, SQL, Generative AI, Google Cloud Platform, Big Data, Customer Relationship Management, Jupyter, Artificial Intelligence and Machine Learning (AI/ML), Python Programming
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Slack (Software), Collaborative Software, Team Building, Productivity Software, Internal Communications, Business Software, Team Management, Business Communication
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Artificial Neural Networks, Text Mining, Deep Learning, Machine Learning, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Data Sharing, Data Visualization, Dashboard, Data Visualization Software, Google Cloud Platform, Data Analysis, Cloud Computing
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Prompt Engineering, Web Content, Content Management Systems, User Experience, Web Analytics and SEO, Information Architecture, Google Cloud Platform
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Command-Line Interface, Data Lakes, Google Cloud Platform, Cloud Management, File Management, Cloud API, Data Access, Data Analysis
Beginner · Project · Less Than 2 Hours
Universidad de Palermo
Skills you'll gain: Strategic Marketing, Marketing, Key Performance Indicators (KPIs), Human Capital, Human Resource Strategy, Strategic Decision-Making, Brand Management, Business Process Management, Human Resources Management and Planning, Talent Management, Organizational Strategy, Strategic Leadership, Performance Measurement, Marketing Operations, Employee Performance Management, Technology Strategies, Business Technologies, IT Management, Marketing Planning, Brand Strategy
Credit offered
Mastertrack · 6 - 12 Months
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Data Visualization, Data Presentation, Predictive Modeling, Marketing Analytics, Product Marketing, Predictive Analytics, Financial Modeling, Marketing Management, Dashboard, Advertising, Data Cleansing, Matplotlib, Portfolio Management, Random Forest Algorithm, Operations Research, Natural Language Processing, Mathematical Modeling
Credit offered
Mastertrack · 6 - 12 Months