Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Illinois Urbana-Champaign
Skills you'll gain: Descriptive Statistics, Statistical Inference, Sampling (Statistics), Histogram, Data Analysis, Probability & Statistics, Data Presentation, Statistical Analysis, Quantitative Research, Microsoft Excel, Statistical Methods, Probability Distribution, Graphing, Influencing
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, Live Streaming, Drive Engagement, Scheduling, Social Media, Social Media Strategy, Social Media Content, Customer Engagement, Video Production, Content Strategy, Content Development and Management, Technical Support
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Generative AI, Prompt Engineering, Google Cloud Platform, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Big Data, Cloud Development, Machine Learning, Natural Language Processing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Looker (Software), Business Intelligence, Data Analysis Expressions (DAX), Dashboard, Ad Hoc Analysis, SQL, Data Analysis, Google Cloud Platform
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Supervised Learning, Machine Learning, Machine Learning Algorithms, Time Series Analysis and Forecasting, Data Quality, Unsupervised Learning, Data Cleansing, Data Analysis, Feature Engineering, Pandas (Python Package), Data Transformation, Exploratory Data Analysis, Classification And Regression Tree (CART), Regression Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dimensionality Reduction, Text Mining, Applied Machine Learning, Statistical Machine Learning, Supervised Learning, Unsupervised Learning, Python Programming, Machine Learning, Predictive Modeling, Regression Analysis, Algorithms
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Vulnerability Scanning, Microsoft Azure, Vulnerability Assessments, Cloud Security, Continuous Monitoring, Key Management, Security Controls, Security Information and Event Management (SIEM), Incident Response, Security Management, Hybrid Cloud Computing, Role-Based Access Control (RBAC), Multi-Cloud, Incident Management, Threat Detection, Automation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Sharing, Customer Data Management, Data Integration, Big Data, Data Access, Business Intelligence, Google Cloud Platform, Data Visualization, Data Management, Cloud Computing
Beginner · Project · Less Than 2 Hours

Skills you'll gain: SAS (Software), Data Visualization, Data Manipulation, Data Analysis, Data Import/Export, Data Visualization Software, SQL, Statistical Analysis, Data Cleansing, Data Transformation, Exploratory Data Analysis
Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Data Manipulation, R Programming, Tidyverse (R Package), Text Mining, Data Wrangling, Data Transformation, Data Cleansing, Performance Tuning, Data Validation
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Dataflow, Data Validation, Google Cloud Platform, Data Import/Export, Data Infrastructure, Database Development, Big Data, Cloud Storage
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Performance Tuning, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Applied Machine Learning, Deep Learning, Natural Language Processing, Text Mining
Intermediate · Course · 1 - 4 Weeks