Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Microsoft
Skills you'll gain: Data Manipulation, R Programming, Tidyverse (R Package), Text Mining, Data Wrangling, Data Transformation, Data Cleansing, Performance Tuning, Data Validation
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Dataflow, Data Validation, Google Cloud Platform, Data Import/Export, Data Infrastructure, Database Development, Big Data, Cloud Storage
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Performance Tuning, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Applied Machine Learning, Deep Learning, Natural Language Processing, Text Mining
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Real Time Data, Data Processing, Big Data, Scalability, Performance Tuning
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Google Gemini, Generative AI, Google Cloud Platform, Customer Relationship Management, Predictive Modeling, SQL, Big Data, Workflow Management, Artificial Intelligence, Python Programming
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Management Systems, Authentications, Authorization (Computing), Content Management, TypeScript, UI Components, Application Programming Interface (API), Web Analytics and SEO, Node.JS, Web Applications, Role-Based Access Control (RBAC), Web Development Tools, Software Installation, Data Modeling
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Driving engagement, Collaboration, Cooperation, Smart Goals
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Artificial Neural Networks, Text Mining, Deep Learning, Machine Learning, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Prompt Engineering, Web Content, Content Management Systems, User Experience, Web Analytics and SEO, Information Architecture, Google Cloud Platform
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Command-Line Interface, Data Lakes, Google Cloud Platform, Cloud Management, File Management, Cloud API, Data Access, Data Analysis
Beginner · Project · Less Than 2 Hours
Universidad de Palermo
Skills you'll gain: Strategic Marketing, Marketing, Key Performance Indicators (KPIs), Human Capital, Human Resource Strategy, Strategic Decision-Making, Brand Management, Business Process Management, Human Resources Management and Planning, Talent Management, Organizational Strategy, Strategic Leadership, Performance Measurement, Marketing Operations, Employee Performance Management, Technology Strategies, Business Technologies, IT Management, Marketing Planning, Brand Strategy
Credit offered
Mastertrack · 6 - 12 Months
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Data Visualization, Data Presentation, Predictive Modeling, Marketing Analytics, Product Marketing, Predictive Analytics, Financial Modeling, Marketing Management, Dashboard, Advertising, Data Cleansing, Matplotlib, Portfolio Management, Random Forest Algorithm, Operations Research, Natural Language Processing, Mathematical Modeling
Credit offered
Mastertrack · 6 - 12 Months