Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Skills you'll gain: Responsible AI, Data Ethics, Marketing Management, AI Personalization, Marketing Strategies, Business Ethics, Ethical Standards And Conduct, Marketing Analytics, Case Studies, Information Privacy
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Brand Management, Brand Marketing, Legal Strategy, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, Case Studies
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Intellectual Property, Strategic Decision-Making, Decision Making, Arbitration, Mediation, Business Ethics, Leadership, Law, Regulation, and Compliance, Business Strategy, Talent Acquisition, Contract Management, Innovation, Regulatory Compliance, Human Resources, Product Development, Business Risk Management, Business Modeling
Beginner · Course · 1 - 3 Months

Skills you'll gain: Blogs, Content Creation, HubSpot CRM, Marketing Strategies, Customer Analysis, AI Personalization, MarTech, Marketing Automation, Customer Engagement, Email Marketing, Marketing Effectiveness, Marketing, Artificial Intelligence
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Effectiveness, Case Studies, Applied Machine Learning, Emerging Technologies, Predictive Modeling, Exploratory Data Analysis
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Transformation, Digital Marketing, Marketing, Marketing Strategies, Consumer Behaviour, Customer Engagement, Promotional Strategies, Product Development, Content Creation, Innovation, Business Strategies
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Persona Development, Performance Metric, Smart Goals, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media, Active Listening, B2B Sales, Marketing Strategies, Marketing, Content Strategy, Content Creation, Calendar Management
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Cultural Sensitivity, Brand Management, Marketing Strategies, Innovation, Cultural Diversity, Demography
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Talent Acquisition, Human Resources, Recruitment Strategies, Leadership Development, Diversity Equity and Inclusion Initiatives, HR Tech, Human Resource Strategy, Recruitment, Strategic Leadership, Organizational Structure, Human Resources Information System (HRIS), Cultural Diversity, Organizational Effectiveness, Applicant Tracking Systems, Team Building, Decision Making, Employee Onboarding, Innovation, Digital Transformation, Change Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Research, Data Analysis, Analytical Skills, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Business Strategy, Strategic Thinking, Value Propositions, Competitive Analysis, Entrepreneurship, New Business Development, Market Research, Innovation, Strategic Planning, Organizational Strategy, Spreadsheet Software, Leadership
Intermediate · Guided Project · Less Than 2 Hours

O.P. Jindal Global University
Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Retention, Predictive Analytics, Customer Insights, Data-Driven Decision-Making, Personalized Service, Marketing Strategies, Business Analytics, Customer Acquisition Management, Customer experience improvement, Loyalty Programs, Consumer Behaviour
Beginner · Course · 3 - 6 Months