• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • É

    École Polytechnique

    Digital Business - Capstone project

    Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Competitive Analysis, Action Oriented, Analysis, Business Development, Market Analysis, Business Strategy, Case Studies, Strategic Decision-Making, Business Consulting, Innovation, Telecommunications

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    Sports Nutrition and Training: Innovation Assets

    Skills you'll gain: Leadership, Collaboration, Physical Stamina, Performance Analysis, Sports Medicine, Nutrition and Diet, Athletic Training, Exercise Science, Injury Prevention, Coaching, Nutrition Education, Innovation, Automation, AI Personalization, Teamwork, Performance Reporting, Technology Solutions, Data Management, Health Technology, Communication

    Beginner · Specialization · 3 - 6 Months

  • T

    The University of Notre Dame

    Leadership for an Increasingly Diverse World

    Skills you'll gain: Workplace inclusivity, Diversity and Inclusion, Social Justice, Diversity Equity and Inclusion Initiatives, Diversity Awareness, Organizational Leadership, Leadership, Leadership Development, Self-Awareness, Adaptability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Navigating Ethics in the Healthcare Workplace & Marketplace

    Skills you'll gain: Healthcare Ethics, Electronic Medical Record, Medical Privacy, Business Ethics, Hospice, Health Care Procedure and Regulation, Ethical Standards And Conduct, Health Care, Clinical Trials, Governance, Marketing Management, Decision Making, Patient-centered Care, Analysis, Critical Thinking

    Beginner · Course · 1 - 4 Weeks

  • M

    Michigan State University

    Digital Painting Specialization

    Skills you'll gain: Color Theory, Adobe Illustrator, Digital Design, Creativity, Image Quality, Design

    Beginner · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    إتقان فن الإيجاز في الحديث | Mastering The Art of Briefing

    Skills you'll gain: Concision, Communication, Business Writing, Public Speaking, Verbal Communication Skills, Writing, Editing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    MailChimp pour les débutants

    Skills you'll gain: Email Marketing, Newsletters, Campaign Management, Marketing Automation, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • A

    AI CERTs

    AI for Executives & Strategy

    Skills you'll gain: Responsible AI, Strategic Leadership, AI Enablement, Business Strategy, Data Ethics, Organizational Strategy, Business Transformation, Project Management Software, Artificial Intelligence, Business Process Automation, Emerging Technologies, Business Ethics, Governance, Data-Driven Decision-Making, Workforce Planning

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Speech to Text Transcription with the Cloud Speech API

    Skills you'll gain: Cloud API, Google Cloud Platform, Natural Language Processing, API Testing, Self Service Technologies, Communication

    Beginner · Project · Less Than 2 Hours

  • S

    Skillshare

    Mastering Adobe Photoshop

    Skills you'll gain: Adobe Photoshop, Adobe Firefly, Photo Editing, Adobe Creative Cloud, Layout Design, Generative AI, Graphic and Visual Design, Creative Design, 3D Modeling, Typography, AI Workflows, Color Theory, Computer Graphic Techniques, Design Elements And Principles

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Toronto

    Gender Analytics Capstone Project

    Skills you'll gain: Human Centered Design, Design Thinking, Change Management, Storytelling, Analysis, Data Storytelling, Data Analysis, Complex Problem Solving, Social Impact, Stakeholder Analysis, Innovation, Quantitative Research, Strategic Communication, Analytics, Diversity and Inclusion, Qualitative Research, Resource Allocation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Business Cards with a QR Code in Photoshop

    Skills you'll gain: Adobe Photoshop, Barcoding, Layout Design, Graphic Design, Marketing Collateral, Color Theory, Typography, Design Elements And Principles

    Beginner · Guided Project · Less Than 2 Hours

1…398399400…500

In summary, here are 10 of our most popular social media marketing courses

  • Digital Business - Capstone project: École Polytechnique
  • Sports Nutrition and Training: Innovation Assets: Real Madrid Graduate School Universidad Europea
  • Leadership for an Increasingly Diverse World: The University of Notre Dame
  • Navigating Ethics in the Healthcare Workplace & Marketplace: Northeastern University
  • Digital Painting Specialization: Michigan State University
  • إتقان فن الإيجاز في الحديث | Mastering The Art of Briefing: Alfaisal University | KLD
  • MailChimp pour les débutants : Coursera
  • AI for Executives & Strategy: AI CERTs
  • Speech to Text Transcription with the Cloud Speech API: Google Cloud
  • Mastering Adobe Photoshop: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok