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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Northeastern University

    Data Management for Analytics Part 1

    Skills you'll gain: Database Design, Database Theory, Database Management Systems, Data Modeling, Metadata Management, Databases, Data Management, Relational Databases, Unified Modeling Language, Data Governance, Enterprise Modeling, Data Integrity, Data Quality

    Build toward a degree

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    Fundação Instituto de Administração

    Fundamentos de InteligĂȘncia Artifical em Marketing

    Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Marketing, Data-Driven Decision-Making, Predictive Analytics, Digital Marketing, Machine Learning, Innovation, Trend Analysis, Brand Management, Deep Learning, Artificial Intelligence, Artificial Neural Networks

    4.7
    Rating, 4.7 out of 5 stars
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    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    TecnolĂłgico de Monterrey

    Marketing en Redes Sociales Proyecto Final

    Skills you'll gain: Persona Development, Performance Metric, Smart Goals, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media, Active Listening, B2B Sales, Marketing Strategies, Marketing, Content Strategy, Content Creation, Calendar Management

    4.5
    Rating, 4.5 out of 5 stars
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    100 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Fundação Instituto de Administração

    Cultura e Consumo no Marketing Digital

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Cultural Sensitivity, Brand Management, Marketing Strategies, Innovation, Cultural Diversity, Demography

    Beginner · Course · 1 - 4 Weeks

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    UBITS

    IntroducciĂłn al marketing con Google Ads

    Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Online Advertising, Search Engine Marketing, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience

    Intermediate · Course · 1 - 4 Weeks

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    Universidades AnĂĄhuac

    Ciencia de Datos Aplicada al Marketing

    Skills you'll gain: Regression Analysis, Marketing Analytics, Business Intelligence, Data-Driven Decision-Making, Statistical Methods, Data Mining, Data Analysis, SPSS, Customer Analysis, Market Analysis, Statistical Analysis, Market Research, Consumer Behaviour, Microsoft Excel

    Beginner · Course · 1 - 3 Months

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    LearnKartS

    Social Media Marketing : From Beginner to Advanced

    Skills you'll gain: Content Creation, Instagram, Branding, Digital Advertising, Advertising Campaigns, Facebook, Google Gemini, AI Product Strategy, Marketing Automation, ChatGPT

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Coursera

    GenAI for Personalized Marketing at Scale

    Skills you'll gain: Customer Analysis, AI Personalization, Customer Insights, Marketing Analytics, Generative AI, Target Audience, Marketing, Marketing Strategies, Marketing Effectiveness, Social Media Campaigns, Prompt Engineering, Content Creation, Data-Driven Decision-Making, Analysis, Scalability

    4.9
    Rating, 4.9 out of 5 stars
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    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Macquarie University

    Business intelligence and data analytics: Generate insights

    Skills you'll gain: SAS (Software), Business Analytics, Dashboard, Data-Driven Decision-Making, Analytical Skills, Business Intelligence, Data Analysis, Forecasting, Trend Analysis, Histogram, Business Ethics, Correlation Analysis, Time Series Analysis and Forecasting, Statistics, Predictive Modeling, Innovation, Sustainable Business

    4.6
    Rating, 4.6 out of 5 stars
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    464 reviews

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Marketing Fundamentals Mastery: Apply, Analyze & Evaluate

    Skills you'll gain: Digital Marketing, Market Analysis, Branding, Product Lifecycle Management

    Mixed · Course · 1 - 3 Months

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    Coursera

    EinfĂŒhrung in Marketing Design mit Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Marketing Design, Social Media, Content Creation, Graphic Design, Graphic and Visual Design, Color Matching, Brand Awareness, Marketing, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
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    Fundação Instituto de Administração

    Marketing e a Jornada do Cliente

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Customer experience strategy (CX), Customer Analysis, Consumer Behaviour, Marketing Management, Marketing Effectiveness, Digital Marketing, Sales Process, Content Strategy, Customer Engagement, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Management for Analytics Part 1: Northeastern University
  • Fundamentos de InteligĂȘncia Artifical em Marketing: Fundação Instituto de Administração
  • Marketing en Redes Sociales Proyecto Final: TecnolĂłgico de Monterrey
  • Cultura e Consumo no Marketing Digital: Fundação Instituto de Administração
  • IntroducciĂłn al marketing con Google Ads: UBITS
  • Ciencia de Datos Aplicada al Marketing: Universidades AnĂĄhuac
  • Social Media Marketing : From Beginner to Advanced: LearnKartS
  • GenAI for Personalized Marketing at Scale: Coursera
  • Business intelligence and data analytics: Generate insights: Macquarie University
  • Marketing Fundamentals Mastery: Apply, Analyze & Evaluate: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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