Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Marketing, Data-Driven Decision-Making, Predictive Analytics, Digital Marketing, Machine Learning, Innovation, Trend Analysis, Brand Management, Deep Learning, Artificial Intelligence, Artificial Neural Networks
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Data Ethics, Marketing Management, AI Personalization, Business Ethics, Ethical Standards And Conduct, Marketing Analytics, Case Studies, Content Creation, Information Privacy
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Business Intelligence, Excel Macros, Pandas (Python Package), Prompt Engineering, Forecasting, Data Storytelling, Time Series Analysis and Forecasting, Regression Analysis, Data Quality, Responsible AI, ChatGPT, Microsoft Excel, Data Analysis, Report Writing, Interactive Data Visualization, Data Modeling, Generative AI, Data Visualization, Exploratory Data Analysis, Statistical Analysis
Intermediate · Specialization · 3 - 6 Months

Board Infinity
Skills you'll gain: Teradata SQL, SQL, Stored Procedure, Transaction Processing, Query Languages, Performance Tuning, Database Management, Data Manipulation, Data Security, Extract, Transform, Load, Database Architecture and Administration, Data Transformation, Data Storage, Relational Databases, Solution Design, Database Management Systems, Data Import/Export, Database Design, System Implementation, Mainframe Computing
Intermediate · Specialization · 1 - 3 Months

Northeastern University
Skills you'll gain: Data Governance, Database Management, Database Systems, Databases, NoSQL, SQL, MongoDB, Relational Databases, Big Data, Graph Theory, Data Storage, Apache Hadoop, Data Manipulation
Build toward a degree
Mixed · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Data Storytelling, Dashboard, Data Visualization, Data Presentation, Interactive Data Visualization, Infographics, Data Literacy, Tableau Software, Data Visualization Software, Presentations, Statistical Visualization, Storytelling, Design Elements And Principles, Data Analysis, Key Performance Indicators (KPIs), Health Informatics, Color Theory, Stakeholder Communications
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Infographics, Data Visualization, Target Audience, Data Storytelling, Design Elements And Principles, Technical Communication, Content Creation, Generative AI, Process Mapping, Communication, ChatGPT
Intermediate · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Promotional Materials, Marketing Materials, Advertising Mail, Copywriting, Direct Marketing, Marketing Effectiveness, Promotional Strategies, Marketing Design, Product Promotion, Drive Engagement, Customer Acquisition Management, Target Audience, Graphic and Visual Design, Color Theory
Mixed · Course · 1 - 4 Weeks

University of North Texas
Skills you'll gain: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Brand Management, Brand Marketing, Legal Strategy, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, Case Studies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Content Performance Analysis, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Real Time Data, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
Beginner · Course · 1 - 3 Months