Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cucumber (Software), Selenium (Software), Apache Maven, Object Oriented Programming (OOP), Behavior-Driven Development, Jenkins, Test Tools, Test Automation, Java Programming, CI/CD, Application Frameworks, Test Script Development, Software Design Patterns
Intermediate · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning
Intermediate · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Diversity Awareness, Workplace inclusivity, Self-Awareness, Diversity and Inclusion, Personal Development, Empathy, Behavioral Economics, Decision Making, Psychology, Communication
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Customer Engagement, Marketing Effectiveness, Digital Marketing, Social Media Campaigns, Business-To-Consumer, Cross-Channel Marketing, AI Personalization, Data Ethics, Marketing Strategies
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Software Documentation, Generative AI, API Testing, Test Automation, Mockups, Software Development Tools, User Interface and User Experience (UI/UX) Design, Usability, Software Testing, AI Security, AI Workflows, Application Security, Maintainability, Prompt Engineering, Test Case, Software Architecture, Code Review, Secure Coding, Artificial Intelligence, Debugging
Beginner · Specialization · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Organizational Leadership, Self-Awareness, Emotional Intelligence, Personal Development, Organizational Effectiveness, Business Leadership, Leadership Development, Resilience, Optimism, People Development, Leadership, Relationship Building, Growth Mindedness, Adaptability, Positive Behavior Support
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Marketing Communications, Target Audience, Media Strategy, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Integrated Marketing Communications, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Consumer Behaviour, Digital Marketing, Content Performance Analysis, Customer Engagement
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Decision Making, Trustworthiness, Professionalism, Personal Integrity, Business Administration, Business Management, Strategic Decision-Making, Compliance Management, Leadership Studies, Environmental Social And Corporate Governance (ESG), Case Studies, Corporate Sustainability, Conflict Management, Team Leadership
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Statistical Software, Marketing Analytics, Model Evaluation, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Advanced Analytics, Strategic Marketing, Market Analysis, Marketing Effectiveness, Predictive Analytics, Marketing Strategies, Predictive Modeling, Logistic Regression, Customer Insights, Target Market, Statistical Hypothesis Testing, A/B Testing, Variance Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Merchandising, Adobe Experience Manager, E-Commerce, Product Assortment, Web Applications, Business-To-Consumer, Scalability, Project Implementation, Web Design and Development, Technology Solutions, System Implementation, Product Knowledge, Value Propositions, Digital Transformation, Case Studies, Solution Delivery, Program Implementation, Needs Assessment, Business Requirements, Technical Consulting
Beginner · Specialization · 1 - 3 Months

SkillsBooster Academy
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Data Ethics, ChatGPT, Search Engine Marketing, Content Creation, Content Performance Analysis, Artificial Intelligence, Digital Marketing, Content Marketing, Marketing, Business Strategy, Business Ethics, Marketing Strategy and Techniques, Market Research, Digital Media Strategy, Product Strategy, Marketing Materials
Intermediate · Course · 1 - 3 Months