Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Coursera
Skills you'll gain: Email Automation, Email Marketing, Target Audience, Copywriting, Marketing Automation, Marketing Materials, Customer Analysis, Campaign Management, HubSpot CRM, User Experience, Customer Engagement, Workflow Management, Marketing Communications, Content Creation, Stakeholder Communications
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Sustainable Development, Cultural Sensitivity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Environmental Issue, Market Analysis, Solution Design, Diversity Awareness, Cultural Responsiveness, Culture, Cultural Diversity, Brand Strategy
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Board Infinity
Skills you'll gain: Canva (Software), Logo Design, Typography, Layout Design, Content Performance Analysis, Collaborative Software, Style Guides, Color Theory, Brand Strategy, Branding, Marketing Strategies, Graphic and Visual Design Software, Animations, Marketing Design, Graphic and Visual Design, Brand Marketing, Scalability, Marketing Automation, Content Marketing, Marketing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: AI Product Strategy, User Story, Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Agile Software Development, Scrum (Software Development), Product Roadmaps, Agile Methodology, Kanban Principles, Responsible AI, Generative AI, Backlogs, ChatGPT, Test Planning, Registration, Leadership
Beginner · Professional Certificate · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Management Accounting, Operations Management, Marketing Planning, Organizational Strategy, Marketing, Performance Measurement, Product Strategy, Supply Chain, Continuous Improvement Process, Manufacturing Operations, Operational Analysis, Integrated Marketing Communications, Business Operations, Operations, Marketing Management, Process Improvement, Cost Accounting, Performance Analysis, Supply Chain Management, Quality Control
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, ChatGPT, Generative AI, Commercialization, Product Management, Google Gemini, Product Lifecycle Management, Stakeholder Communications, LLM Application, Artificial Intelligence, Customer experience improvement, Team Building, Responsible AI, Return On Investment, Product Development, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML), Creativity
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: AI Product Strategy, User Story, Sprint Retrospectives, Backlogs, Agile Product Development, Agile Software Development, Scrum (Software Development), Stakeholder Communications, Agile Methodology, Kanban Principles, Responsible AI, Generative AI, Product Roadmaps, Virtual Teams, Information Technology, Agile Project Management, Computer Hardware, ChatGPT, Stakeholder Management, Sprint Planning
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Paid media, Marketing Materials, Instagram, Advertising, Social Media, Facebook, Social Media Campaigns, Social Media Marketing, Social Media Content, Digital Advertising, Content Creation, Copywriting, Campaign Management, Information Privacy, Target Audience, Data Collection, Brand Management
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Case Studies, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, B2B Sales, Competitive Intelligence, Business Marketing, Customer Relationship Building, Business Strategy
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Budgets, Correlation Analysis, Customer Analysis, Marketing Analytics, Customer Retention, Customer Insights, Statistical Methods, Advanced Analytics, Marketing Effectiveness, Statistical Hypothesis Testing, Predictive Analytics, Product Strategy, Statistical Modeling, Analytics, Customer Engagement, Statistical Analysis, Data-Driven Decision-Making, Customer Acquisition Management, Predictive Modeling, Marketing Channel
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Stakeholder Communications, Campaign Management, Smart Goals, Email Marketing, Marketing Effectiveness, Goal Setting, Strategic Marketing, Strategic Thinking, Performance Measurement, Business Metrics
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Brand Awareness, Crisis Management, Brand Marketing, Social Media, Social Media Strategy, Branding, Brand Management, Social Media Content, Advertising Campaigns, Brand Strategy, Brand Loyalty, Customer Insights, Marketing Strategies, Market Intelligence, Trend Analysis, Real Time Data
Intermediate · Course · 1 - 4 Weeks