Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Exploratory Data Analysis, Data Analysis, Data Import/Export, Data Manipulation, Data Transformation, Predictive Modeling, Data Cleansing, Data Preprocessing, Model Evaluation, Predictive Analytics, Pandas (Python Package), Regression Analysis, Feature Engineering, Statistical Analysis, Matplotlib, Scikit Learn (Machine Learning Library), Data Visualization, NumPy, Python Programming
Intermediate · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Exploratory Data Analysis, Regression Analysis, R Programming, Statistical Analysis, Statistical Modeling, Business Analytics, Analytics, Data Analysis, Statistics, Statistical Methods, Feature Engineering, Statistical Inference, Data Transformation, Model Evaluation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Marketing Planning, Marketing Strategies, Strategic Marketing, Sales Process, Marketing, Marketing Analytics, Sales, Marketing Effectiveness, Value Propositions, Sales Strategy, Business Metrics, Brand Management, Digital Marketing, Key Performance Indicators (KPIs), Goal Setting
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Modeling, Stakeholder Engagement, Database Design, Dashboard, Business Intelligence, Extract, Transform, Load, Tableau Software, Data Warehousing, Data Pipelines, Interactive Data Visualization, Business Reporting, Data-Driven Decision-Making, Data Visualization, Interviewing Skills, Applicant Tracking Systems, Business Process, AI Enablement, Business Analysis, Data Analysis, SQL
Build toward a degree
Advanced · Professional Certificate · 3 - 6 Months

Microsoft
Skills you'll gain: Microsoft Power Platform, Excel Formulas, Process Flow Diagrams, Business Process Modeling, User Story, Business Requirements, Stakeholder Management, Data Modeling, Microsoft Excel, Software Development Life Cycle, Requirements Analysis, Requirements Elicitation, Quality Management, Diagram Design, Pivot Tables And Charts, Microsoft Visio, Power BI, Microsoft Power Automate/Flow, Business Analysis, Data Analysis
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Google Sheets, Data Visualization, Spreadsheet Software, Data Presentation, Data Analysis, Data Visualization Software, Business Analytics, Productivity Software, Business Analysis, Data Manipulation, Descriptive Statistics, Analysis, Statistics, Excel Formulas, Data Cleansing, Mathematical Software
Beginner · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Marketing Materials, Verbal Communication Skills, Presentations, Marketing, Persuasive Communication, Advertising, Marketing Communications, Business Writing, Influencing, Business Marketing, Graphic Design, Sales, Business Communication, Data Visualization, Market Research, Brainstorming
Intermediate · Course · 1 - 3 Months

Università Bocconi
Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Digital Media Strategy, Case Studies, Global Marketing, Communication Strategies, Marketing Management, Business Strategy, E-Commerce, Market Dynamics, Consumer Behaviour, Market Trend, Product Development
Mixed · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Brand Management, Marketing, Branding, Customer Relationship Management, Strategic Marketing, Marketing Strategies, Customer experience strategy (CX), Market Dynamics, Consumer Behaviour, Target Market, Market Analysis, Customer Insights, Marketing Analytics
Beginner · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Logistic Regression, Sampling (Statistics), Model Evaluation, Statistical Methods, Regression Analysis, Statistical Hypothesis Testing, Statistical Modeling, Statistical Analysis, R Programming, Business Analytics, Probability & Statistics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Graphic Design, Brand Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

National Taiwan University
Skills you'll gain: Regression Analysis, Statistical Modeling, Statistical Methods, Data Visualization, R Programming, Statistical Analysis, Case Studies, Business Analytics, Advanced Analytics, Analytics, Data Analysis, Statistical Hypothesis Testing, Variance Analysis
Intermediate · Course · 1 - 3 Months