Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Skills you'll gain: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis, Entrepreneurship, Risk Analysis, Business Modeling, Analysis, Innovation, Business Research, Growth Strategies
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Dashboard, Data Visualization, Data Entry, Excel Formulas, Data Presentation, Google Sheets, Spreadsheet Software, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Data Validation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Market Opportunities, New Product Development, Product Strategy, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Innovation
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Analytics, Analytical Skills, Marketing, Market Analysis, Data Collection, Data Analysis, Analytics, Market Research, Customer Insights, Competitive Analysis, Data-Driven Decision-Making, Business Metrics, Consumer Behaviour, Statistical Analysis, Brand Strategy
Mixed · Course · 1 - 3 Months

Skills you'll gain: Brainstorming, Planning, Timelines, Business Planning, Dependency Analysis, Project Schedules, Product Roadmaps, Strategic Planning, Gemini, Coordinating, Generative AI, Artificial Intelligence, Collaborative Software, Project Management, LLM Application, Knowledge Transfer, Operational Analysis, Organizational Skills, Responsible AI, Cross-Functional Collaboration
Beginner · Course · 1 - 4 Weeks

Technical University of Munich (TUM)
Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research Methodologies, Packaging and Labeling, Product Knowledge, Sustainability Standards, Innovation, Global Marketing, Supply And Demand, Corporate Sustainability, Economics, Coordination
Intermediate · Course · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Sustainable Development, Corporate Sustainability, Business Planning, Environmental Social And Corporate Governance (ESG), Consumer Behaviour, Environmental Issue, Sustainability Reporting, Business Strategies, Product Design, Design Thinking, Market Research, Business Development, Value Propositions, Innovation, Communication Strategies
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Beginner · Course · 1 - 4 Weeks

Xbox
Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, Product Strategy, Data Analysis
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Request for Proposal, Request For Quotation (RFQ), Strategic Sourcing, Document Management, Supplier Management, Purchasing, Procurement, Business Writing, Cost Benefit Analysis, Vendor Management, Business Communication, Market Research, Cost Management, Risk Analysis, Spreadsheet Software, Workflow Management, Financial Analysis, Data-Driven Decision-Making, Contract Compliance, Data Analysis
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Procurement, Strategic Sourcing, Bidding, Proposal Development, Standard Operating Procedure, Business Writing, Decision Making, Data Compilation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Surveys, Survey Creation, User Feedback, Case Studies, Data Quality, Research Design, User Research, Data Collection, Qualitative Research, Sampling (Statistics)
Beginner · Course · 1 - 4 Weeks