• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • E

    EDUCBA

    Analyze and Defend Against GenAI Social Engineering Attacks

    Skills you'll gain: Cybersecurity, Threat Modeling, AI Enablement, AI Personalization, Artificial Intelligence, Incident Response, Deep Learning

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Understand Human Resource Management Fundamentals

    Skills you'll gain: Human Resource Strategy, Employee Performance Management, Workforce Planning, Human Resources, Talent Management, Performance Review, Human Resources Management and Planning, Employee Engagement, Talent Acquisition, Workplace inclusivity, Succession Planning, Employee Training, Diversity and Inclusion, Leadership Development

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Create A Book For Your Personal Branding Without Writing

    Skills you'll gain: Business Planning, Product Planning, Content Creation, Intellectual Property, Digital Publishing, Writing and Editing, Subcontracting, Purchasing, Marketing Strategies, Branding

    Mixed · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Customer Experience: How To Delight Customers

    Skills you'll gain: Customer experience improvement, Customer Service, Customer Retention, Customer experience strategy (CX), Client Services, Customer Complaint Resolution, Customer Relationship Building, Customer Engagement, Process Analysis, Process Improvement

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Financial Analyst: AI, Excel, and Power BI Skills

    Skills you'll gain: Financial Modeling, Financial Forecasting, Financial Statement Analysis, Risk Modeling, Capital Budgeting, Risk Management, Financial Auditing, Data Cleansing, Financial Data, Portfolio Risk, Financial Analysis, Data Storytelling, Descriptive Statistics, Risk Analysis, Budgeting, Credit Risk, Predictive Modeling, Power BI, Microsoft Excel, Data Visualization

    Intermediate · Professional Certificate · 3 - 6 Months

  • E

    EDUCBA

    Master Photoshop CC: Apply Smart Selection & Design Tools

    Skills you'll gain: Typography, Color Matching, Creative Design

    Beginner · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Strategic management: Be competitive

    Skills you'll gain: Business Strategy, Strategic Thinking, Customer Analysis, Strategic Planning, Organizational Strategy, Strategic Marketing, Growth Strategies, Competitive Analysis, Business Planning, Market Analysis, Strategic Decision-Making, Value Propositions, Analysis, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    324 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    商务基础 (中文版)

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Financial Accounting, Financial Reporting, Process Analysis, Income Statement, Operational Efficiency, Business Operations, Capital Budgeting, Marketing, Cash Flows, Finance, Financial Acumen, Production Management, Strategic Marketing, Marketing Strategies, Financial Modeling, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    341 reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    Erasmus University Rotterdam

    Econometrics: Methods and Applications

    Skills you'll gain: Econometrics, Time Series Analysis and Forecasting, Regression Analysis, Logistic Regression, Data Analysis, Analytics, Statistical Analysis, Statistics, Case Studies, Forecasting, Model Evaluation, Probability, Linear Algebra, Peer Review

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • E

    Edureka

    Salesforce Agentforce Specialist (AI-201) Certification Prep

    Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Orchestration, Salesforce Development, Salesforce, Agentic Workflows, Generative AI Agents, Workflow Management, Agentic systems, Application Lifecycle Management, Generative AI, Performance Testing, Enterprise Architecture, Business Logic, Data Integration, Data Architecture, Model Evaluation, Automation, Data Security

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Build BI Pipelines

    Skills you'll gain: Looker (Software), Data Pipelines, Data Transformation, Dashboard, Automation, Scripting, Business Intelligence, Extract, Transform, Load, Data Processing, Data Warehousing, Data Integrity, Data Quality, Google Cloud Platform, Data Validation, Marketing Analytics, Auditing, SQL

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Technology & Software Sales Fundamentals

    Skills you'll gain: Account Strategy, Account Management, Selling Techniques, Technical Sales, Sales Territory Management, Cold Calling, Sales Process, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Engagement, B2B Sales, Consultative Selling, Customer Relationship Management, Solution Selling, Generative AI Agents, Lead Generation, Overcoming Objections, Return On Investment, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    502 reviews

    Intermediate · Specialization · 3 - 6 Months

1…959697…429

In summary, here are 10 of our most popular marketing strategy courses

  • Analyze and Defend Against GenAI Social Engineering Attacks: EDUCBA
  • Understand Human Resource Management Fundamentals: EDUCBA
  • Create A Book For Your Personal Branding Without Writing: Alex Genadinik
  • Customer Experience: How To Delight Customers: Alex Genadinik
  • Financial Analyst: AI, Excel, and Power BI Skills: Coursera
  • Master Photoshop CC: Apply Smart Selection & Design Tools: EDUCBA
  • Strategic management: Be competitive: Macquarie University
  • 商务基础 (中文版): University of Pennsylvania
  • Econometrics: Methods and Applications: Erasmus University Rotterdam
  • Salesforce Agentforce Specialist (AI-201) Certification Prep: Edureka

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok