• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    G

    Georgia Institute of Technology

    Sound and Sonification Design for Interactive Learning Tools

    Skills you'll gain: Music, Multimedia, Design, Web Content Accessibility Guidelines, Usability Testing, Design Thinking, User Experience Design

    4
    Rating, 4 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Corporate governance. Mitos y realidades

    Skills you'll gain: Legal Risk, Governance, Compliance Management, Regulatory Compliance, Law, Regulation, and Compliance, Business Ethics, Corporate Strategy, Corporate Finance, Interviewing Skills, Risk Management, Diversity and Inclusion

    4.5
    Rating, 4.5 out of 5 stars
    ·
    254 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI for Legal Services Primer

    Skills you'll gain: Prompt Engineering, Legal Technology, Legal Strategy, Generative AI, Legal Research, Data Ethics, Responsible AI, AI Enablement, Artificial Intelligence, Information Privacy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    62 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Content Creator Pro

    Skills you'll gain: Storytelling, Content Performance Analysis, Storyboarding, Video Production, Photo/Video Production and Technology, Benchmarking, Search Engine Optimization, Video Editing, Drive Engagement, Content Strategy, Live Streaming, Keyword Research, Driving engagement, Performance Analysis, Marketing Analytics, Logo Design, Social Media Management, Web Analytics and SEO, Content Development and Management, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Series Orientation: Transforming Education

    Skills you'll gain: Student-Centred Learning, Instructional Strategies, Education and Training, Adult Learning Principles, Community Organizing, Community Development, Social Justice, Student Engagement, Diversity Equity and Inclusion Initiatives, Driving engagement, Time Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Launch Your Own Cryptocurrency Token: Tokenomics & Promotion

    Skills you'll gain: Marketing Strategies, Promotional Strategies, Blockchain, Social Media Marketing, Social Media Strategy, Web Development, Content Creation, Technical Documentation, Market Liquidity, Command-Line Interface, Market Research

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    實驗經濟學 (Experimental Economics: Behavioral Game Theory)

    Skills you'll gain: Game Theory, Experimentation, Negotiation, Behavioral Economics, Research Design, Economics, Decision Making, Socioeconomics, Strategic Decision-Making, Consumer Behaviour, Peer Review

    4.8
    Rating, 4.8 out of 5 stars
    ·
    81 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Chicago

    Critical Issues in Urban Education

    Skills you'll gain: Education and Training, Teaching, Public History, Higher Education, Social Studies, Common Core Standards, Economics, Policy, and Social Studies, Public Policies, Policy Analysis, Program Evaluation, Political Sciences, Research, Governance, Socioeconomics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    75 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Public Relations and Communications Associate

    Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Content Strategy, Report Writing, Social Media Content, Marketing Effectiveness, Communication Strategies, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    211 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free
    Free
    Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Educación en Contextos Rurales: Perspectivas en América Latina

    Skills you'll gain: Public Policies, Education and Training, Pedagogy, Policty Analysis, Research, and Development, Differentiated Instruction, Community Development, Instructional Strategies, K-12 pedagogy, Cultural Diversity, Socioeconomics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    229 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Project Management & Other Tools for Career Development

    Skills you'll gain: Business Writing, Negotiation, Project Performance, Business Correspondence, Project Planning, Concision, Communication Planning, Editing, Planning, Change Control, Grammar, Proofreading, Project Management, Risk Management, Emotional Intelligence, Performance Metric, Open Mindset, Relationship Building, Team Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Se former à l'égalité

    Skills you'll gain: Disabilities, Social Sciences, Social Justice, Pedagogy, Diversity Awareness, Teaching, Sociology, Higher Education, Diversity Equity and Inclusion Initiatives, Workplace inclusivity, Cultural Diversity, Instructional Strategies, Student-Centred Learning, Discussion Facilitation, Emotional Intelligence

    5
    Rating, 5 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

1…106107108…495

In summary, here are 10 of our most popular social media marketing courses

  • Sound and Sonification Design for Interactive Learning Tools: Georgia Institute of Technology
  • Corporate governance. Mitos y realidades: Universitat Autònoma de Barcelona
  • Generative AI for Legal Services Primer: Vanderbilt University
  • YouTube Content Creator Pro: Coursera
  • Series Orientation: Transforming Education: University of Michigan
  • Launch Your Own Cryptocurrency Token: Tokenomics & Promotion: Alex Genadinik
  • 實驗經濟學 (Experimental Economics: Behavioral Game Theory): National Taiwan University
  • Critical Issues in Urban Education: The University of Chicago
  • Microsoft Public Relations and Communications Associate: Microsoft
  • Educación en Contextos Rurales: Perspectivas en América Latina: Universidad Austral

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok