• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    TikTok Content Creator Pro

    Skills you'll gain: Video Editing, TikTok, Content Performance Analysis, Canva (Software), Photo/Video Production and Technology, Graphic and Visual Design, Graphic Design, ChatGPT, Target Audience, Graphics Software, Cinematography, Storytelling, Social Media Content, Content Creation, Driving engagement, Videography, Social Media Strategy, Analytics, Video Production, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    201 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    實驗經濟學 (Experimental Economics: Behavioral Game Theory)

    Skills you'll gain: Game Theory, Experimentation, Negotiation, Behavioral Economics, Research Design, Economics, Decision Making, Socioeconomics, Strategic Decision-Making, Consumer Behaviour, Peer Review

    4.8
    Rating, 4.8 out of 5 stars
    ·
    81 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Learning Experience Design: Development and Evaluation

    Skills you'll gain: Program Evaluation, Web Content Accessibility Guidelines, Educational Materials, Multimedia, Instructional Design, Learning Management Systems, Professional Development, Content Creation, Design Strategies, Communication, Emerging Technologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Foundations of Trauma Informed Pedagogy

    Skills you'll gain: Child Development, Working With Children, Trauma Care, Teaching, Instructional Strategies, Pedagogy, Disabilities, Advocacy, Mental Health, Diversity Equity and Inclusion Initiatives, Relationship Building

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Teaching Writing

    Skills you'll gain: Lesson Planning, Peer Review, Editing, Student-Centred Learning, Teaching, Writing, Writing and Editing, Syllabus Development, Instructional Strategies, Literacy, Student Engagement, Developing Training Materials, Storytelling, Empowerment, Course Development, Mentorship, Language Competency, Creativity, Case Studies, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    56 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    Taiwan Law in Focus: Economy, Society and Democracy

    Skills you'll gain: Civil Law, Court Systems, Legal Proceedings, Case Law, Law, Regulation, and Compliance, Governance, Social Sciences, Political Sciences, Economic Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Capstone: Create Value from Open Data

    Skills you'll gain: Peer Review, Analytical Skills, Complex Problem Solving, Data Analysis, Data Storytelling, Value Propositions, Data Integration, Exploratory Data Analysis, Data-Driven Decision-Making, Data Visualization, Presentations

    4.2
    Rating, 4.2 out of 5 stars
    ·
    55 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Aprendizaje Activo STEM con Simulaciones Interactivas PhET

    Skills you'll gain: Education Software and Technology, Mathematics Education, Growth Mindedness, Digital pedagogy, Simulation and Simulation Software, Simulations, User Feedback, Interactive Design, Experimentation, Scientific Visualization, Chemistry, Physics, Predictive Modeling, Graphing, Biology, Algebra, Geometry

    4.9
    Rating, 4.9 out of 5 stars
    ·
    785 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Luxury Hospitality & Brand Innovation

    Skills you'll gain: Customer experience strategy (CX), Service Design, Change Management, Social Media Campaigns, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Hospitality Services, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization

    4.4
    Rating, 4.4 out of 5 stars
    ·
    199 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free
    Free
    U

    University of Washington

    U101: Understanding College and College Life

    Skills you'll gain: Higher Education, Learning Strategies, Student Support and Services, Academic Advising, Time Management, Lifelong Learning, Personal Development, Planning, Collaboration, Resourcefulness, Decision Making, Adaptability, Relationship Building

    4.6
    Rating, 4.6 out of 5 stars
    ·
    507 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Fundamentos del uso de IA generativa

    Skills you'll gain: Responsible AI, LLM Application, Creativity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    University of Michigan

    Community Awareness: Police Brutality in the U.S.

    Skills you'll gain: Community Organizing, Social Justice, Community and Social Work, Advocacy, Cultural Responsiveness, Journalism, Public Safety and National Security, Diversity Awareness, Public History, Public Policies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 3 Months

1…107108109…495

In summary, here are 10 of our most popular social media marketing courses

  • TikTok Content Creator Pro: Coursera
  • 實驗經濟學 (Experimental Economics: Behavioral Game Theory): National Taiwan University
  • Learning Experience Design: Development and Evaluation: University of Michigan
  • Foundations of Trauma Informed Pedagogy: University of Illinois Urbana-Champaign
  • Teaching Writing: Johns Hopkins University
  • Taiwan Law in Focus: Economy, Society and Democracy: National Taiwan University
  • Capstone: Create Value from Open Data: ESSEC Business School
  • Aprendizaje Activo STEM con Simulaciones Interactivas PhET: University of Colorado Boulder
  • Luxury Hospitality & Brand Innovation: Starweaver
  • U101: Understanding College and College Life: University of Washington

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok