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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Excel and Copilot Fundamentals

    Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Data Visualization, Data Analysis, Data Entry, Data Presentation, Spreadsheet Software, Data Manipulation, User Interface (UI)

    4.2
    Rating, 4.2 out of 5 stars
    ·
    325 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Video Data Using OpenCV and Python

    Skills you'll gain: Machine Learning Methods, Motion Graphics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    The Ultimate Guide to Snowpark

    Skills you'll gain: Snowflake Schema, Model Deployment, Data Pipelines, Pandas (Python Package), Data Import/Export, Data Transformation, Large Language Modeling, Data Processing, Containerization, Python Programming, MLOps (Machine Learning Operations), Application Deployment, Application Development, Data Science, Cloud Computing, SQL, Data Analysis, Machine Learning

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Цифровий маркетинг і електронна комерція від Google

    Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, E-Commerce, Target Audience, Customer Relationship Management, Customer Retention, Marketing Analytics, Campaign Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of New Mexico

    International Business I

    Skills you'll gain: Social Sciences, International Relations, Political Sciences, Economic Development, Global Marketing, Socioeconomics, Cultural Diversity, World History, Business Economics, Economics, Business, Financial Market

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Big Data Management and Optimization

    Skills you'll gain: Scalability, Data Governance, Cloud Management, Performance Tuning, Microsoft Azure, Metadata Management, Disaster Recovery, Data Security, Big Data, Enterprise Architecture, Role-Based Access Control (RBAC), Identity and Access Management

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Scrum Alliance

    AI for Product Discovery & Strategy

    Skills you'll gain: AI Product Strategy, Product Planning, Brainstorming, Product Strategy, Generative AI, Strategic Decision-Making, Customer Insights, Market Analysis, Data-Driven Decision-Making, Market Research, Forecasting, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Apply Statistical Methods Using Minitab

    Skills you'll gain: Minitab, Process Capability, Statistical Process Controls, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Sampling (Statistics), Statistical Visualization, Probability & Statistics, Probability Distribution, Data Analysis, Statistical Methods, Performance Analysis, Statistical Inference, Quality Control, Regression Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Jira: Map, Analyze and Release

    Skills you'll gain: Sprint Retrospectives, User Story, Jira (Software), Performance Metric, Sprint Planning, Release Management, Product Roadmaps, Performance Analysis, Root Cause Analysis, Project Planning, Agile Methodology, Agile Project Management, Team Performance Management, Backlogs, Continuous Improvement Process, Operational Analysis, Collaborative Software, Data-Driven Decision-Making, Prioritization, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Unlock Business Insights with Microsoft Excel and Power BI

    Skills you'll gain: Excel Formulas, Data Storytelling, Microsoft Excel, Dashboard, Pivot Tables And Charts, Power BI, Data-Driven Decision-Making, Microsoft Copilot, Spreadsheet Software, Data Literacy, Data Presentation, Data Visualization Software, Generative AI, Data Visualization, Data Analysis, Business Intelligence, Data Processing, Data Collection, Interactive Data Visualization, Business Metrics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    781 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Business Analysis

    Skills you'll gain: Digital Transformation, Business Analysis, Requirements Elicitation, Gap Analysis, Business Analytics, Business Requirements, Requirements Analysis, Systems Analysis, Business Process Modeling, Technology Strategies, Microsoft Excel, Stakeholder Management, Stakeholder Communications, Change Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    422 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Excel Skills for Data Analysis Foundations

    Skills you'll gain: Data Entry, Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Spreadsheet Software, Data Visualization Software, Dashboard, Data Analysis, Data Management, Business Analytics, Data Visualization, Exploratory Data Analysis, Productivity Software, Data Analysis Expressions (DAX), Data Presentation, Trend Analysis, Graphing, Decision Making, Data Manipulation, Debugging

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Excel and Copilot Fundamentals: Microsoft
  • Analyze Video Data Using OpenCV and Python: EDUCBA
  • The Ultimate Guide to Snowpark: Packt
  • Цифровий маркетинг і електронна комерція від Google: Google
  • International Business I: University of New Mexico
  • Big Data Management and Optimization: Microsoft
  • AI for Product Discovery & Strategy: Scrum Alliance
  • Analyze and Apply Statistical Methods Using Minitab: EDUCBA
  • Jira: Map, Analyze and Release: Coursera
  • Unlock Business Insights with Microsoft Excel and Power BI: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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