Content marketing courses can help you learn SEO strategies, audience engagement techniques, content creation, and analytics. You can build skills in crafting compelling narratives, optimizing content for search engines, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, HubSpot, and social media management platforms, showing how these resources can enhance your content strategy and track performance.

University of London
Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Market Analysis, Marketing, Marketing Management, Business Strategy, Market Dynamics, Target Market, Auditing, Analysis
Mixed · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Personalized Service, Prompt Engineering, AI Personalization, Machine Learning
Beginner · Specialization · 1 - 3 Months

Unilever
Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, MarTech
Beginner · Professional Certificate · 3 - 6 Months

Multiple educators
Skills you'll gain: Prompt Patterns, AI Enablement, Personalized Service, Data Ethics, Customer experience improvement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI, Large Language Modeling, AI Workflows, Customer Advocacy, Deep Learning, Augmented and Virtual Reality (AR/VR), Content Creation, Machine Learning, Image Analysis, Context Management, Decision Making
Beginner · Specialization · 1 - 3 Months

Simplilearn
Skills you'll gain: Email Marketing, Performance marketing, Content Marketing, Social Media, Web Analytics, Blogs, Marketing Analytics, Market Opportunities
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Marketing Strategies, Digital Transformation, AI Enablement, Marketing, Marketing Analytics, Data-Driven Decision-Making, Machine Learning Algorithms, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Competitive Analysis, Network Analysis, Customer experience improvement, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Generative AI, Digital Advertising, Email Marketing, Data Ethics, Digital Marketing, Search Engine Optimization, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Web Analytics and SEO, Search Engine Marketing, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning
Beginner · Specialization · 1 - 3 Months

Northwestern University
Skills you'll gain: Marketing Budgets, Blogs, Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Social Media Content, Marketing, Target Audience, Digital Transformation, Analytics, Digital Marketing, ChatGPT
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Retail Store Operations, Marketing Strategies, Customer Insights, Brand Loyalty, Merchandise Displays, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce
Beginner · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Social Media Strategy, Content Marketing, Social Media, Marketing Effectiveness, Marketing Strategies, Campaign Management, Return On Investment, Key Performance Indicators (KPIs), Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Presentations, Target Audience
Intermediate · Course · 1 - 3 Months
Universidade de São Paulo
Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Online Advertising, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Client Services, Campaign Management, E-Commerce, Loyalty Programs, Marketing, Interviewing Skills, Applicant Tracking Systems
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months