• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SAS

    SAS Programmer

    Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Data Analysis, Consolidation, Data Transformation, Exploratory Data Analysis, Data Validation, Data Synthesis, Statistical Analysis, Statistical Programming, Data Processing, Data Preprocessing, SQL, Descriptive Statistics, Computer Programming, Data Presentation, Debugging

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P

    PwC

    Data Visualization with Advanced Excel

    Skills you'll gain: Data Visualization, Data Presentation, Dashboard, Data Storytelling, Data Visualization Software, Microsoft Excel, Spreadsheet Software, Excel Formulas, Graphing, Pivot Tables And Charts, Data Modeling, Databases, Data Analysis, Simulation and Simulation Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Power BI: Dashboards, Collaboration, and Optimization

    Skills you'll gain: Power BI, Dashboard, Collaborative Software, Collaboration, Data Sharing, Microsoft Power Platform, Microsoft Excel, Business Intelligence, Microsoft 365, Mobile Security, Interactive Data Visualization, Microsoft PowerPoint, Microsoft Office, Data Analysis Software, Performance Tuning, Data Analysis

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Tool Development and Integration

    Skills you'll gain: AI Workflows, Tool Calling, OAuth, AI Orchestration, Middleware, Generative AI Agents, Interoperability, API Gateway, Agentic Workflows, Software Development Tools, LLM Application, Application Programming Interface (API), Agentic systems, Authentications, Real Time Data, Data Persistence, Context Management, Business Logic, Software Testing, Debugging

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    C

    Coursera

    Financial Data Analysis with Excel, Python and Power BI

    Skills you'll gain: Data Cleansing, Power BI, Dashboard, Statistical Analysis, Data Quality, R Programming, Budgeting, Data Import/Export, Excel Formulas, Microsoft Excel, Financial Analysis, Data Analysis, Data Transformation, Pandas (Python Package), Financial Modeling, Pivot Tables And Charts, Business Intelligence, Extract, Transform, Load, Performance Analysis, Data Modeling

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Microsoft Power BI: Data Analysis Professional

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Business Reporting, Data Manipulation, Data Transformation, Business Intelligence, Data Visualization Software, Business Intelligence Software, Dashboard, Data Analysis, Microsoft Excel, Data Visualization, Data Cleansing, Data Modeling, Data Analysis Software, Microsoft PowerPoint, Microsoft 365, Microsoft Office, Collaboration, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    Splunk Core Certified User (SPLK-1001) Training & Prep Guide

    Skills you'll gain: Splunk, Dashboard, Ad Hoc Reporting, Statistical Reporting, Query Languages, Security Information and Event Management (SIEM), Data Visualization Software, Data Manipulation, Data Processing, Data Import/Export, Event Monitoring

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    K

    Kennesaw State University

    How to Revitalize Mature Products - Jagdish Sheth

    Skills you'll gain: Product Improvement, Product Lifecycle Management, Product Strategy, Innovation, Product Management, Consumer Behaviour, Market Research, Customer Insights, Market Opportunities, Product Marketing, Growth Strategies, Brand Strategy, Target Market, Customer Analysis, Case Studies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    HTML and CSS in depth

    Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), HTML and CSS, Bootstrap (Front-End Framework), Debugging, UI Components, Front-End Web Development, Semantic Web, Hypertext Markup Language (HTML), Browser Compatibility, Web Content Accessibility Guidelines, Web Analytics and SEO, User Interface (UI), Development Testing, Data Validation, Javascript, Animations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Austral

    Excel aplicado a los negocios (Nivel Avanzado)

    Skills you'll gain: Excel Macros, Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Analysis Expressions (DAX), Data Validation, Business Analysis, Business Analytics, Data Import/Export, Process Optimization, Business Modeling, Data Integration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Data Analysis and Visualization with Power BI

    Skills you'll gain: Dashboard, Power BI, Data Storytelling, Data Visualization Software, Data Visualization, Data Presentation, Advanced Analytics, Statistical Reporting, Interactive Data Visualization, Business Intelligence, Data Analysis, Web Content Accessibility Guidelines

    4.7
    Rating, 4.7 out of 5 stars
    ·
    998 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    G

    Google Cloud

    애플리케이션에 맞는 Google Cloud 데이터베이스 선택하기

    Skills you'll gain: Vector Databases, Google Cloud Platform, Generative AI, Cloud Applications, Databases, Database Management Systems, NoSQL, Relational Databases, PostgreSQL, Transaction Processing, Analytics, Data Migration, Scalability

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…120121122…456

In summary, here are 10 of our most popular marketing analytics courses

  • SAS Programmer: SAS
  • Data Visualization with Advanced Excel: PwC
  • Power BI: Dashboards, Collaboration, and Optimization: Logical Operations
  • Advanced Tool Development and Integration: Coursera
  • Financial Data Analysis with Excel, Python and Power BI : Coursera
  • Microsoft Power BI: Data Analysis Professional: Logical Operations
  • Splunk Core Certified User (SPLK-1001) Training & Prep Guide: Packt
  • How to Revitalize Mature Products - Jagdish Sheth: Kennesaw State University
  • HTML and CSS in depth: Meta
  • Excel aplicado a los negocios (Nivel Avanzado): Universidad Austral

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok