Marketing Analytics Courses
Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Popular Marketing Analytics Courses and Certifications
Status: PreviewSkills you'll gain: Data Storytelling, Data Visualization Software, Dashboard, Data Analysis, Advanced Analytics, Interactive Data Visualization, Analytics, Data Manipulation, Collaborative Software, Data Transformation, Data Sharing
Status: Free TrialUniversity of Colorado Boulder
Skills you'll gain: Probability, Statistical Hypothesis Testing, Statistical Inference, Probability & Statistics, Probability Distribution, Statistical Methods, Statistics, Bayesian Statistics, Data Literacy, Sampling (Statistics), Applied Mathematics, Data Ethics, Data Analysis, Statistical Analysis, Quantitative Research, Data Science, Theoretical Computer Science, Sample Size Determination, Artificial Intelligence
Status: PreviewUniversity of Illinois Urbana-Champaign
Skills you'll gain: MarTech, Marketing, Product Promotion, Marketing Strategies, Marketing Channel, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Price Negotiation, Innovation
Status: PreviewPontificia Universidad Católica de Chile
Skills you'll gain: Organizational Change, Organizational Structure, Change Management, Business Strategy, Organizational Effectiveness, Strategic Decision-Making, Organizational Leadership, Innovation, Knowledge Transfer, Emerging Technologies, Influencing, Persona (User Experience)
Status: NewStatus: Free TrialSkills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Brand Loyalty, Customer Retention, Customer Relationship Building, Customer Engagement, Organizational Strategy, Marketing Automation, Case Studies, Value Propositions, Market Analysis, Portfolio Management, Analysis, Business Strategy, Competitive Analysis
Status: PreviewUniversity of Michigan
Skills you'll gain: Data Analysis, Analytical Skills, Experimentation, Critical Thinking, Research Design, Behavioral Economics, Decision Making, Regression Analysis, Statistical Inference, Probability, Correlation Analysis, Adaptability
Status: Free TrialCalifornia Institute of the Arts
Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Entrepreneurship, Business Modeling, Service Design, Goal Setting
Status: PreviewThe Hong Kong University of Science and Technology
Skills you'll gain: International Relations, Economic Development, International Finance, World History, Fiscal Management, Economics, Financial Systems, Global Marketing, Economics, Policy, and Social Studies, Governance, Banking, Growth Strategies
Status: Free TrialSkills you'll gain: Data Maintenance, Google Cloud Platform, Data Pipelines, Data Storage, Data Analysis, Data Processing, Data Infrastructure, Cloud Storage, Data Management, Data Migration, Cloud Security, Data Strategy, Automation, Test Planning
Status: Free TrialUniversity of Minnesota
Skills you'll gain: Taxonomy, Spreadsheet Software, Machine Learning, Predictive Analytics, Microsoft Excel, Persona Development, Information Architecture, Text Mining, Descriptive Statistics, Algorithms, Computer Programming, Java Programming
Status: Free TrialJohns Hopkins University
Skills you'll gain: Rmarkdown, Knitr, Data Sharing, Statistical Reporting, Data Analysis, Statistical Analysis, Data Validation, Exploratory Data Analysis, R Programming, Technical Communication, Version Control
Status: PreviewIIMA - IIM Ahmedabad
Skills you'll gain: Sampling (Statistics), Probability, Probability & Statistics, Statistical Hypothesis Testing, Statistics, Data Literacy, Statistical Visualization, Probability Distribution, Statistical Methods, Statistical Inference, Estimation, Descriptive Statistics, Sample Size Determination, Data Analysis, Data Science
In summary, here are 10 of our most popular marketing analytics courses
- Advanced Data Analysis and Collaboration in Qlik Sense : Coursera
- Data Science Foundations: Statistical Inference: University of Colorado Boulder
- Маркетинг в цифровом мире: University of Illinois Urbana-Champaign
- Gestión de organizaciones efectivas: Pontificia Universidad Católica de Chile
- Customer-Centric CRM Strategy and Management: EDUCBA
- Mindware: Critical Thinking for the Information Age : University of Michigan
- Plan a Successful Freelancing Business : California Institute of the Arts
- China’s Economic Transformation Part 1: Economic Reform and Growth in China: The Hong Kong University of Science and Technology
- Preparing for your Professional Data Engineer Journey: Google Cloud
- Introduction to Recommender Systems: Non-Personalized and Content-Based: University of Minnesota
