• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Geneva

    International Organizations Management

    Skills you'll gain: International Relations, Leadership and Management, Strategic Partnership, Marketing, Fundraising, Leadership, Governance, Public Policies, Business, Organizational Strategy, Organizational Structure, Diplomacy, World History

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Program Management Fundamentals

    Skills you'll gain: Program Management, Return On Investment, Project Portfolio Management, Organizational Strategy, Project Management, Project Management Life Cycle, Leadership and Management, Benefits Administration, Project Closure, Strategic Decision-Making, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Project Management & Other Tools for Career Development

    Skills you'll gain: Business Writing, Negotiation, Work Breakdown Structure, Project Performance, Business Correspondence, Concision, Project Planning, Communication Planning, Editing, Change Control, Grammar, Project Management, Proofreading, Risk Management, Emotional Intelligence, Performance Metric, Open Mindset, Relationship Building, Team Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Project Management and Planning

    Skills you'll gain: Project Closure, Work Breakdown Structure, Earned Value Management, Configuration Management, Project Portfolio Management, Negotiation, Communication Planning, Project Management Life Cycle, Project Risk Management, Project Management, Project Schedules, Agile Methodology, Project Controls, Project Implementation, Product Roadmaps, Scheduling, Project Planning, Risk Management, Team Leadership, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    116 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Create a Project Management Tracker using Google Sheets

    Skills you'll gain: Google Sheets, Collaborative Software, Productivity Software, Organizational Skills, Spreadsheet Software, Project Management Software, Project Coordination, Small Business Accounting, Data Management, Project Management, Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    284 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    PMI-PMP® Certification Training Course

    Skills you'll gain: Kanban Principles, Lean Methodologies, Resource Management, Project Controls, Risk Management, Project Management Office (PMO), Project Planning, Communication Planning, Organizational Structure, Governance, Project Portfolio Management, Organizational Leadership, Scaled Agile Framework, Project Performance, Team Performance Management, Team Management, Stakeholder Management, Management Reporting, Communication, Quality Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    423 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Project Management Capstone

    Skills you'll gain: Peer Review, Project Management, Project Management Life Cycle, Agile Project Management, Project Risk Management, Project Portfolio Management, Project Closure, Project Controls, Work Breakdown Structure, User Story, Backlogs, Sprint Planning, Scrum (Software Development), Project Planning, Project Documentation, Project Performance, Management Reporting, Risk Management, Recruitment, Leadership

    4.9
    Rating, 4.9 out of 5 stars
    ·
    113 reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Strategic Management & Business Policy

    Skills you'll gain: Business Strategy, Organizational Strategy, Business Planning, Strategic Decision-Making, Stakeholder Management, Data Visualization, Competitive Analysis, Market Analysis, Goal Setting, Key Performance Indicators (KPIs), Analysis, Performance Metric

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Smart Cities – Management of Smart Urban Infrastructures

    Skills you'll gain: Transportation Operations, Governance, Technical Management, Systems Thinking, Emerging Technologies, Technology Strategies, Innovation, Infrastructure Architecture, Internet Of Things, Digital Transformation, Data Management, Sustainable Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    International Security Management

    Skills you'll gain: Security Management, Intelligence Collection and Analysis, International Relations, Public Safety and National Security, Safety and Security, Risk Management, Cybersecurity, Governance, Cultural Diversity, Economics, Policy, and Social Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Supply Chain Management and Analytics

    Skills you'll gain: Supply Chain, Demand Planning, Supply Chain Management, Supply Chain Planning, Process Improvement, Capacity Planning, Logistics Management, Sustainable Business, Analytics, Corporate Sustainability, Scheduling, Inventory Management System, Forecasting, Data Analysis, Security Management, Expense Management, Operating Expense, Risk Management, Data Visualization, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    501 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Python for Everybody

    Skills you'll gain: Data Processing, Web Scraping, Data Store, Relational Databases, Data Visualization, Database Design, SQL, Web Services, Restful API, Databases, JSON, Extensible Markup Language (XML), Data Structures, Data Modeling, Programming Principles, Database Management, Data Cleansing, Data Analysis, Python Programming, Computer Programming

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    279K reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
luxury brand management
strategic brand management
hospitality luxury brand management
next-gen brand management
brand and product management
introduction to strategic brand management
1…131415…834

In summary, here are 10 of our most popular brand management courses

  • International Organizations Management : University of Geneva
  • Program Management Fundamentals: Microsoft
  • Project Management & Other Tools for Career Development: University of California, Irvine
  • Project Management and Planning: Johns Hopkins University
  • Create a Project Management Tracker using Google Sheets: Coursera
  • PMI-PMP® Certification Training Course: LearnKartS
  • Project Management Capstone: IBM
  • Strategic Management & Business Policy: EDUCBA
  • Smart Cities – Management of Smart Urban Infrastructures: École Polytechnique Fédérale de Lausanne
  • International Security Management: Erasmus University Rotterdam

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok