• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Project Sales: Excel Forecasting Functions

    Skills you'll gain: Financial Forecasting, Forecasting, Microsoft Excel, Business Planning, Excel Formulas, Time Series Analysis and Forecasting, Trend Analysis, Strategic Decision-Making, Revenue Forecasting, Predictive Modeling, Data-Driven Decision-Making, Sales Management, Data Analysis, Technical Communication, Financial Modeling, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Salesforce Sales Operations

    Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Sales Support, Dashboard, Sales, Sales Development, Closing (Sales), Lead Generation, Request For Quotation (RFQ), Customer Relationship Management, Product Knowledge, B2B Sales, Customer Relationship Management (CRM) Software, Campaign Management, Data Visualization

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Crystal Reports: Enhancing, Importing, and Exporting Reports

    Skills you'll gain: Microsoft Excel, Business Reporting, Spreadsheet Software, Report Writing, Management Reporting, Microsoft Access, Data Presentation, Data Analysis Software, Data Visualization, Data Integration, Business Intelligence, Data Analysis, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Healthcare Data Management, Security, and Compliance

    Skills you'll gain: Data Governance, Health Information Management, Cloud Security, Health Care, Data Architecture, Identity and Access Management, Real Time Data, Scalability, Health Care Procedure and Regulation, Medical Records, Data Management, Data Sharing, Clinical Data Management, Microsoft Azure, Role-Based Access Control (RBAC), Regulatory Compliance, Information Privacy, Interoperability, Security Management, Encryption

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Managing Big Data with MySQL

    Skills you'll gain: Database Design, MySQL, Relational Databases, SQL, Data Modeling, Databases, Business Intelligence, Big Data, Business Analysis, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Compassion: Enhance Patient Outcomes

    Skills you'll gain: Compassion, Mindfulness, Resilience, Program Evaluation, Stress Management, Patient-centered Care, Training Programs, Emotional Intelligence, Empathy, Self-Awareness, Patient Communication, Professional Development, Active Listening, Data Analysis, Analytical Skills, Qualitative Research, Surveys

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate Stakeholder Updates

    Skills you'll gain: Stakeholder Communications, Slack (Software), Stakeholder Engagement, Email Automation, Project Management Software, Stakeholder Analysis, AI Personalization, Project Coordination, Drive Engagement, Communication Strategies, Strategic Communication, Workflow Management, Customer Engagement, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Master Agentic AI: Core Principles & Real-World PC

    Skills you'll gain: Threat Modeling, Feature Engineering, Anomaly Detection, Data Visualization, MLOps (Machine Learning Operations), Agentic Workflows, AI Security, A/B Testing, Open Web Application Security Project (OWASP), Software Engineering, Data Ethics, Responsible AI, Technical Communication, Secure Coding, Agentic systems, AI Orchestration, DevSecOps, Continuous Monitoring, CI/CD, Reinforcement Learning

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Fundamentals of GIS

    Skills you'll gain: ArcGIS, GIS Software, Geographic Information Systems, Data Sharing, Spatial Analysis, Metadata Management, Data Quality, Data Visualization, Data Visualization Software, Data Analysis, File Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Crafting User-First Product Experiences in the AI Era

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, Product Roadmaps, User Interface (UI) Design, Market Opportunities, Regulation and Legal Compliance, Data Ethics, Responsible AI, Data Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    360 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Create Professional Designs Using Canva

    Skills you'll gain: Canva (Software), Presentations, Photo Editing, Social Media Content, Graphic Design, Creative Design, Content Creation, Design, Visual Design, Graphic and Visual Design, Logo Design, Video Editing, Branding, Marketing Materials, Layout Design, Animations

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of New Mexico

    International Business I

    Skills you'll gain: Social Sciences, International Relations, Political Sciences, Economic Development, Global Marketing, Socioeconomics, Cultural Diversity, World History, Business Economics, Economics, Business, Financial Market

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Mixed · Course · 1 - 3 Months

1…135136137…456

In summary, here are 10 of our most popular marketing analytics courses

  • Project Sales: Excel Forecasting Functions: Coursera
  • Salesforce Sales Operations: Salesforce
  • Crystal Reports: Enhancing, Importing, and Exporting Reports: Logical Operations
  • Healthcare Data Management, Security, and Compliance: Microsoft
  • Managing Big Data with MySQL: Duke University
  • Compassion: Enhance Patient Outcomes: Coursera
  • Automate Stakeholder Updates: Coursera
  • Master Agentic AI: Core Principles & Real-World PC: Coursera
  • Fundamentals of GIS: University of California, Davis
  • Crafting User-First Product Experiences in the AI Era: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok