• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Understanding the Campaign Components

    Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    تحليلات البيانات من Google

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Rmarkdown, Stakeholder Communications, Data Ethics, Data-Driven Decision-Making, Data Cleansing, Tableau Software, Spreadsheet Software, Data Validation, Data Visualization Software, Ggplot2, Data Integration, Data Literacy, Dashboard, Data Integrity, Data Collection, Case Studies, Interviewing Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    313 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Programming for Python Data Science: Principles to Practice

    Skills you'll gain: Matplotlib, Pandas (Python Package), NumPy, Data Visualization, Data Cleansing, Data Structures, Data Visualization Software, Predictive Analytics, Debugging, Object Oriented Programming (OOP), Data Manipulation, Regression Analysis, Python Programming, Data Science, Algorithms, Simulations, Data Preprocessing, Exploratory Data Analysis, Predictive Modeling, Data Analysis

    4
    Rating, 4 out of 5 stars
    ·
    90 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Data for Business Analysts Using Microsoft Excel

    Skills you'll gain: Excel Formulas, Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Data Analysis, Data Presentation, Business Metrics, Data Cleansing, Data Manipulation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    306 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    ADP Entry-Level Payroll Specialist

    Skills you'll gain: Payroll, Payroll Processing, Payroll Administration, Payroll Tax, Payroll Systems, Payroll Reporting, Tax Management, Labor Compliance, Compensation Management, Human Resources Information System (HRIS), Non-Profit Accounting, Data Entry, Tax Compliance, Workforce Management, Customer Service, Benefits Administration, Labor Law, Specialized Accounting, Employee Engagement, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    739 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Engineering Capstone Project

    Skills you'll gain: Apache Spark, Data Warehousing, Extract, Transform, Load, IBM DB2, IBM Cognos Analytics, Big Data, Databases, PostgreSQL, Relational Databases, Database Design, Data Architecture, NoSQL, Data Pipelines, Applied Machine Learning, MongoDB, Statistical Reporting, SQL, MySQL, Data Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    131 reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Unlock Powerful Automation and Analysis with Power Platform

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, No-Code Development, Data Visualization, Data Integration, Interactive Data Visualization, Microsoft 365, Business Intelligence, Business Process Automation, Application Development, Data Analysis, Performance Analysis, Generative AI Agents, Application Design, Automation, Data Security, Data Store, Computing Platforms

    4.3
    Rating, 4.3 out of 5 stars
    ·
    301 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Product Strategy in the age of GenAI

    Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    120 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Deploy and Maintain Power BI Assets and Capstone project

    Skills you'll gain: Power BI, Dashboard, SQL, Microsoft SQL Servers, Data Security, Data Analysis, Data Visualization Software, Data Modeling, Data Management, Role-Based Access Control (RBAC)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    290 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Natural Language Processing with Sequence Models

    Skills you'll gain: Natural Language Processing, Recurrent Neural Networks (RNNs), Artificial Neural Networks, Deep Learning, Tensorflow, Text Mining, Embeddings, Applied Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Foundations of Probability and Statistics

    Skills you'll gain: Probability, Statistical Inference, Estimation, Probability & Statistics, Probability Distribution, Statistical Methods, Statistics, Markov Model, Bayesian Statistics, Data Literacy, Statistical Analysis, Sampling (Statistics), Applied Mathematics, Artificial Intelligence, Generative AI, Data Analysis, Data Science, Theoretical Computer Science, Machine Learning Algorithms, Mathematical Theory & Analysis

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    329 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    Northeastern University

    Healthcare Trends for Business Professionals

    Skills you'll gain: Quality Assessment, Value-Based Care, Program Evaluation, Healthcare Industry Knowledge, Health Systems, Health Informatics, Change Management, Decision Support Systems, Health Care, Health Administration, Process Mapping, Care Management, Patient Safety, Quality Improvement, Patient-centered Care, Business Analytics, Performance Measurement, Health Policy, Medicaid, Predictive Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    214 reviews

    Beginner · Specialization · 3 - 6 Months

1…148149150…386

In summary, here are 10 of our most popular marketing analytics courses

  • Understanding the Campaign Components: University of Colorado Boulder
  • تحليلات البيانات من Google: Google
  • Programming for Python Data Science: Principles to Practice: Duke University
  • Data for Business Analysts Using Microsoft Excel: Microsoft
  • ADP Entry-Level Payroll Specialist: Automatic Data Processing, Inc. (ADP)
  • Data Engineering Capstone Project: IBM
  • Unlock Powerful Automation and Analysis with Power Platform: Microsoft
  • Product Strategy in the age of GenAI: Coursera
  • Deploy and Maintain Power BI Assets and Capstone project: Microsoft
  • Natural Language Processing with Sequence Models: DeepLearning.AI

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok