• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • E

    EDUCBA

    Analyze Marketplace Data with Power BI & DAX

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Data Analysis, Data-Driven Decision-Making, Microsoft Excel, Analytics, Microsoft Power Platform, Business Analytics, Dashboard, Business Intelligence, Data Modeling, Market Analysis, Customer Analysis, Business Analysis, Market Intelligence, Star Schema, Data Manipulation, Key Performance Indicators (KPIs), Relational Databases

    Beginner · Course · 1 - 4 Weeks

  • U

    University of London

    Foundations of Data Science: K-Means Clustering in Python

    Skills you'll gain: Data Visualization, Matplotlib, Probability & Statistics, Data Science, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Machine Learning, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    734 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Corporate Communications

    Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Social Media Management, Interpersonal Communications, Business Communication, Telecommuting, Stakeholder Communications, Customer Communications Management, Employee Retention, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    152 reviews

    Beginner · Specialization · 1 - 3 Months

  • K

    Kennesaw State University

    How Competition Impacts Markets - Jagdish Sheth

    Skills you'll gain: Business Strategy, Competitive Analysis, Market Dynamics, Market Analysis, Market Share, Organizational Structure, Growth Strategies, Business Transformation, Economics, Public Policies

    Beginner · Course · 1 - 4 Weeks

  • Y

    Yale University

    Connected Leadership

    Skills you'll gain: Systems Thinking, Strategic Leadership, Leadership, Team Leadership, Team Building, Team Management, Leadership and Management, Action Oriented, Visionary, Time Management, Prioritization, Planning, Emotional Intelligence, Personal Development, Self-Awareness, Goal Setting, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    777 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Essentials of Entrepreneurship: Thinking & Action

    Skills you'll gain: Business Planning, Feasibility Studies, Entrepreneurship, Market Opportunities, Innovation, New Business Development, Business Strategies, Ideation, Business Process, Financial Analysis, Business Operations, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    Universidad Peruana de Ciencias Aplicadas

    Urban Landscapes of Care - Designing child friendly cities

    Skills you'll gain: Child Development, Community Development, Working With Children, Social Impact, Human Centered Design, Qualitative Research, Sustainable Development, Graphical Tools, Design Strategies, Design, Program Evaluation, Empathy

    Intermediate · Course · 1 - 3 Months

  • S

    Skillshare

    Design, Build, & Publish your Portfolio with Figma & Framer

    Skills you'll gain: Responsive Web Design, Content Management Systems, Figma (Design Software), Web Design, Layout Design, No-Code Development, Usability Testing, Animations, UI Components, Interaction Design, Application Deployment, Software Installation

    Beginner · Course · 1 - 4 Weeks

  • A

    Adobe

    Design Fundamentals with AI

    Skills you'll gain: Adobe Express, Typography, Logo Design, Responsible AI, Digital Design, Layout Design, Creative Design, Visual Design, Graphic and Visual Design Software, Graphic Design, Adobe Firefly, User Interface and User Experience (UI/UX) Design, Color Theory, Content Creation, Generative AI Agents

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Geopolítica e seus Movimentos Interculturais

    Skills you'll gain: International Relations, Diplomacy, World History, Cultural Sensitivity, Intercultural Competence, Cultural Diversity, Political Sciences, European History, Governance, Economics, Economic Development

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Empathic AI Communication, Trust & Ethical Use

    Skills you'll gain: De-escalation Techniques, Interpersonal Communications, Anthropic Claude, Empathy, Consumer Behaviour, Customer Complaint Resolution, Prompt Engineering, AI Personalization, Organizational Effectiveness, Quality Assessment, Patient Preparation, User Research, Usability Testing, Health And Wellness Coaching, Responsible AI, Data Ethics, Information Privacy, Mitigation, Strategic Decision-Making, Trustworthiness

    Beginner · Specialization · 3 - 6 Months

  • A

    Alex Genadinik

    Start An Online Business And Generate Passive Income

    Skills you'll gain: Strategic Partnership, Vibe coding, Email Automation, Brand Strategy, Branding, Generative AI Agents, Contract Negotiation, AI Workflows, Closing (Sales), Entrepreneurship, Negotiation, Order Management, Blogs, Product Knowledge, Selling Techniques, Content Creation, E-Commerce, Order Fulfillment, Agentic systems, Logistics Management

    Beginner · Specialization · 3 - 6 Months

1…148149150…496

In summary, here are 10 of our most popular social media marketing courses

  • Analyze Marketplace Data with Power BI & DAX: EDUCBA
  • Foundations of Data Science: K-Means Clustering in Python: University of London
  • Corporate Communications: University of California, Irvine
  • How Competition Impacts Markets - Jagdish Sheth: Kennesaw State University
  • Connected Leadership: Yale University
  • Essentials of Entrepreneurship: Thinking & Action: University of California, Irvine
  • Urban Landscapes of Care - Designing child friendly cities: Universidad Peruana de Ciencias Aplicadas
  • Design, Build, & Publish your Portfolio with Figma & Framer: Skillshare
  • Design Fundamentals with AI: Adobe
  • Geopolítica e seus Movimentos Interculturais: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok