• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Ciencia de datos​

    Skills you'll gain: Data Ethics, Data Integration, Exploratory Data Analysis, Statistical Hypothesis Testing, Predictive Modeling, Correlation Analysis, Data Visualization Software, Data Quality, Data Science, Jupyter, Data Analysis, Data Preprocessing, Data Transformation, Data Cleansing, Business Analytics, Data Manipulation, Supervised Learning, Regression Analysis, Applied Machine Learning, Model Evaluation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    564 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Principles of fMRI 2

    Skills you'll gain: Magnetic Resonance Imaging, Data Analysis, Analytical Skills, Image Analysis, Statistical Analysis, Advanced Analytics, Network Analysis, Psychology, Time Series Analysis and Forecasting, Matlab, Neurology, Statistical Modeling, Statistical Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    249 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Product Strategy in the age of GenAI

    Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    120 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Deploy and Maintain Power BI Assets and Capstone project

    Skills you'll gain: Power BI, Dashboard, SQL, Microsoft SQL Servers, Data Security, Data Analysis, Data Visualization Software, Data Modeling, Data Management, Role-Based Access Control (RBAC)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    290 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northeastern University

    Healthcare Trends for Business Professionals

    Skills you'll gain: Quality Assessment, Value-Based Care, Program Evaluation, Healthcare Industry Knowledge, Health Systems, Health Informatics, Change Management, Decision Support Systems, Health Care, Health Administration, Process Mapping, Care Management, Patient Safety, Quality Improvement, Patient-centered Care, Business Analytics, Performance Measurement, Health Policy, Medicaid, Predictive Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    214 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Case Western Reserve University

    Becoming a Sports Agent

    Skills you'll gain: Brand Management, Brand Marketing, Intellectual Property, Arbitration, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Insurance, Relationship Management, Financial Planning, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    154 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Relational Database Support for Data Warehouses

    Skills you'll gain: Data Warehousing, SQL, Data Governance, Data Integration, Data Management, Business Intelligence, Oracle Databases, Analytics, PostgreSQL, Data Mining, Big Data, Relational Databases, Database Management Systems, Data Architecture

    4.6
    Rating, 4.6 out of 5 stars
    ·
    592 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    First Steps in Visme

    Skills you'll gain: Collaborative Software, Design, Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Data Sharing, User Accounts, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    HR Competencies & Leadership for SHRM Exams Prep

    Skills you'll gain: Workplace inclusivity, Recruitment, Talent Recruitment, Professional Development, Virtual Teams, People Development, Cultural Diversity, Human Capital, Professional Networking, Team Building, Lifelong Learning, Innovation, Decision Making, Employee Onboarding, Change Management, Time Management, Learning Strategies, Emerging Technologies, Branding

    3.9
    Rating, 3.9 out of 5 stars
    ·
    127 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    A Crash Course in Causality: Inferring Causal Effects from Observational Data

    Skills you'll gain: R Programming, R (Software), Statistical Analysis, Statistical Methods, Statistical Modeling, Statistical Inference, Data Analysis, Quantitative Research, Regression Analysis, Research Design, Graph Theory

    4.7
    Rating, 4.7 out of 5 stars
    ·
    568 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Prediction Models with Sports Data

    Skills you'll gain: Logistic Regression, Forecasting, Data Processing, Predictive Modeling, Statistical Modeling, Data Analysis, Analytics, Regression Analysis, Pandas (Python Package), Model Evaluation, Python Programming, Probability, Ethical Standards And Conduct

    4.5
    Rating, 4.5 out of 5 stars
    ·
    41 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Data Science Fundamentals

    Skills you'll gain: Analytical Skills, Data Ethics, Predictive Modeling, Model Evaluation, Unsupervised Learning, Natural Language Processing, Analysis, Predictive Analytics, Regression Analysis, Data Mining, Data Strategy, Statistical Analysis, Data Science, Social Media, Text Mining, Anomaly Detection, Business Analytics, Decision Tree Learning, Supervised Learning, Cloud Computing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    258 reviews

    Beginner · Specialization · 3 - 6 Months

1…153154155…386

In summary, here are 10 of our most popular marketing analytics courses

  • Ciencia de datos​: Universidad de los Andes
  • Principles of fMRI 2: Johns Hopkins University
  • Product Strategy in the age of GenAI: Coursera
  • Deploy and Maintain Power BI Assets and Capstone project: Microsoft
  • Healthcare Trends for Business Professionals: Northeastern University
  • Becoming a Sports Agent: Case Western Reserve University
  • Relational Database Support for Data Warehouses: University of Colorado System
  • First Steps in Visme: Coursera
  • HR Competencies & Leadership for SHRM Exams Prep: Board Infinity
  • A Crash Course in Causality: Inferring Causal Effects from Observational Data: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok