• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • U

    University of Michigan

    High Stakes Leadership: Leading in Times of Crisis

    Skills you'll gain: Crisis Management, Leadership, Strategic Communication, Resilience, Organizational Leadership, Stakeholder Management, Business Continuity, Organizational Change, Dealing With Ambiguity, Proactivity, Communication Strategies, Business Risk Management, Adaptability, Change Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    444 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    Generative AI for SEO: Be the #1 Answer in AI Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Content Creation, Competitive Analysis, Web Analytics and SEO, Data Ethics, Search Engine Marketing, ChatGPT, Content Performance Analysis, Artificial Intelligence, Marketing, Marketing Materials, Business Strategy, Digital Marketing, Marketing Strategy and Techniques, Digital Media Strategy, Content Marketing, Market Research, Business Ethics, Product Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • E

    ESSEC Business School

    Mediation and Conflict Resolution

    Skills you'll gain: Mediation, Conflict Management, Negotiation, Diplomacy, Labor Relations, Case Studies, Interactive Learning, Communication, Active Listening, International Relations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    832 reviews

    Intermediate · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Innovation & Entrepreneurship Mindset

    Skills you'll gain: Innovation, Strategic Decision-Making, Competitive Analysis, Ideation, Entrepreneurship, Organizational Strategy, Business Strategy, Plan Execution, Strategic Thinking, Project Risk Management, Sustainable Business, Corporate Strategy, Risk Management, Value Propositions, New Product Development, Presentations, Business Management, Business Strategies, Entrepreneurial Finance, Business Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    100 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Entrepreneurship II: Preparing for Launch

    Skills you'll gain: Entrepreneurship, Business Planning, Entrepreneurial Finance, Go To Market Strategy, New Product Development, Financial Forecasting, Business Development, Business Strategy, Growth Strategies, Financial Modeling, Fundraising and Crowdsourcing, Customer Acquisition Management, Financial Planning, Presentations, Team Management, Business Metrics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    766 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Digital Transformation in Hospitality

    Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Vendor Management, Social Media Campaigns, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Social Media, Performance Measurement, Digital Media Strategy, Business Relationship Management, Operational Efficiency, Digital Marketing, Leadership, Customer Engagement, Search Engine Optimization, Content Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    43 reviews

    Intermediate · Specialization · 1 - 3 Months

  • I

    Imperial College London

    Digital Health

    Skills you'll gain: Health Technology, Data Visualization Software, Telehealth, Agile Methodology, Health Disparities, Health Informatics, Health Care, Health Care Procedure and Regulation, Health Systems, Electronic Medical Record, digital literacy, Interoperability, Clinical Data Management, Public Health, Tableau Software, Model Evaluation, Data Ethics, User Centered Design, Technology Strategies, Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    351 reviews

    Intermediate · Specialization · 1 - 3 Months

  • S

    SkillUp

    Digital Advertising

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Paid media, Keyword Research, Marketing Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Building Digital Media using Graphic Design in PowerPoint

    Skills you'll gain: Animations, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Content Creation, Digital Publishing, Multimedia, Video Production, Media Production, Data Import/Export, Data Sharing, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    74 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • I

    Interactive Brokers

    Derivatives - Options & Futures

    Skills you'll gain: Derivatives, Financial Trading, Financial Market, Risk Management, Market Analysis, Capital Markets, Portfolio Risk, Investments, Technical Analysis, Market Dynamics, Profit and Loss (P&L) Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    272 reviews

    Intermediate · Course · 1 - 3 Months

  • V

    Vanderbilt University

    Leading Innovation in Arts and Culture

    Skills you'll gain: Innovation, Thought Leadership, Leadership, Organizational Strategy, Culture Transformation, Creativity, Organizational Change, Risk Management, Business Strategies, Technology Solutions, Competitive Analysis, Case Studies

    4.3
    Rating, 4.3 out of 5 stars
    ·
    70 reviews

    Mixed · Course · 1 - 3 Months

  • U

    Universidad de los Andes

    Diseño de proyectos para promover el bienestar

    Skills you'll gain: Planning, Social Impact, Research Design, Program Evaluation, Constructive Feedback, Strategic Planning, Collaboration, Needs Assessment, Social Determinants Of Health, Goal Setting, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    464 reviews

    Intermediate · Course · 1 - 3 Months

1…162163164…431

In summary, here are 10 of our most popular marketing strategy courses

  • High Stakes Leadership: Leading in Times of Crisis: University of Michigan
  • Generative AI for SEO: Be the #1 Answer in AI Search: SkillsBooster Academy
  • Mediation and Conflict Resolution: ESSEC Business School
  • Innovation & Entrepreneurship Mindset: Fundação Instituto de Administração
  • Entrepreneurship II: Preparing for Launch: University of Illinois Urbana-Champaign
  • Digital Transformation in Hospitality: Starweaver
  • Digital Health: Imperial College London
  • Digital Advertising: SkillUp
  • Building Digital Media using Graphic Design in PowerPoint: Coursera
  • Derivatives - Options & Futures: Interactive Brokers

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok