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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
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    F

    Fundação Instituto de Administração

    Hábitos do Consumidor

    Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Customer Retention, Customer Insights, Market Analysis, Sociology, Culture, Economics, Policy, and Social Studies

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pohang University of Science and Technology(POSTECH)

    Programming with Cloud IoT Platforms

    Skills you'll gain: Internet Of Things, Cloud Platforms, IBM Cloud, Application Development, Cloud Computing, Google Cloud Platform, Microsoft Azure, Amazon Web Services, Emerging Technologies, Network Protocols, Data Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    323 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    W

    West Virginia University

    Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues

    Skills you'll gain: Sales Territory Management, Sales Management, Sales, Marketing Budgets, Business Ethics, Sales Strategy, Legal Risk, Forecasting, Budgeting, Performance Analysis, Pareto Chart, Market Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Leveraging AI for Enhanced Content Creation

    Skills you'll gain: Generative AI, Advertising, Advertising Campaigns, Content Creation, ChatGPT, Prompt Engineering, Responsible AI, Data Ethics, Artificial Intelligence, Creativity, Video Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    133 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    SAS Advanced Programmer

    Skills you'll gain: SQL, SAS (Software), Database Management, Query Languages, Case Studies, Data Access, Program Development, Statistical Programming, Data Presentation, Scripting, Perl (Programming Language), Data Processing, Automation, Data Integration, Stored Procedure, Data Manipulation, Data Transformation, Debugging, Data Validation, Data Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    405 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    A Scientific Approach to Innovation Management

    Skills you'll gain: Data Analysis, Innovation, Strategic Decision-Making, Statistical Analysis, Data-Driven Decision-Making, Regression Analysis, Correlation Analysis, Big Data, Business Metrics, A/B Testing, Case Studies, Probability, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    80 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Getting Started with R

    Skills you'll gain: R (Software), Data Import/Export, Package and Software Management, R Programming, Data Structures, Data-oriented programming, Statistical Programming, Data Analysis Software, Data Analysis, Data Science

    4.3
    Rating, 4.3 out of 5 stars
    ·
    383 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Java Programming: Build a Recommendation System

    Skills you'll gain: Software Design, Java, Java Programming, AI Personalization, Data Processing, Data Analysis, Data Structures, Algorithms, Hypertext Markup Language (HTML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    656 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Data Analysis Using SQL

    Skills you'll gain: Database Design, Data Manipulation, SQL, Relational Databases, Database Management, Data Analysis, Data Cleansing, Databases, Query Languages, Data Transformation, MySQL Workbench, Data Integrity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Web3 and Blockchain in Global Commerce

    Skills you'll gain: Blockchain, Digital Assets, Financial Inclusion, Transportation, Supply Chain, and Logistics, Supply Chain, Governance, Supply Chain Management, Business Transformation, FinTech, Supply Chain Systems, Business Analysis, Market Opportunities, Competitive Analysis, Interoperability, Business Leadership, Strategic Partnership, Emerging Technologies, Strategic Leadership, Stakeholder Analysis, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    69 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Keyword Research

    Skills you'll gain: Keyword Research, Generative AI, Google Gemini, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Prompt Engineering, ChatGPT, Microsoft Copilot, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    37 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Automate Blog Advertisements with Zapier

    Skills you'll gain: Blogs, Facebook, Social Media, Instagram, Social Media Marketing, Automation, Content Management Systems, User Accounts, Advertising, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Hábitos do Consumidor: Fundação Instituto de Administração
  • Programming with Cloud IoT Platforms: Pohang University of Science and Technology(POSTECH)
  • Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues: West Virginia University
  • Leveraging AI for Enhanced Content Creation : Coursera
  • SAS Advanced Programmer: SAS
  • A Scientific Approach to Innovation Management: Università Bocconi
  • Getting Started with R: Coursera
  • Java Programming: Build a Recommendation System: Duke University
  • Data Analysis Using SQL: Fractal Analytics
  • Web3 and Blockchain in Global Commerce: INSEAD

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Digital Marketing (13)
Marketing Analytics (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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