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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Crie artes para redes sociais usando Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media, Multimedia, Marketing Design, Content Creation, Graphic and Visual Design, Animations, Editing, Marketing, Presentations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    70 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    M

    McMaster University

    Experimentation for Improvement

    Skills you'll gain: Experimentation, Data Visualization, Predictive Modeling, Pareto Chart, Process Improvement and Optimization, Simulation and Simulation Software, Process Optimization, Statistical Software, R Programming, Data Analysis, Statistical Analysis, R (Software), Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    930 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft 365 with Generative AI

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Responsible AI, Presentations, Microsoft Excel, Microsoft Outlook, Data Presentation, Microsoft PowerPoint, Microsoft Teams, Data Storytelling, Predictive Modeling, Email Automation, Data Visualization Software, Data Synthesis, Spreadsheet Software, Microsoft Word, Excel Formulas, Collaborative Software, Microsoft 365, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    72 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Statistical Analysis Fundamentals using Excel

    Skills you'll gain: Data Visualization, Descriptive Statistics, Regression Analysis, Forecasting, Business Analytics, Data Analysis, Statistical Analysis, Statistical Methods, Microsoft Excel, Statistics, Spreadsheet Software, Predictive Analytics, Probability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    140 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    YouTube como un canal estrategico

    Skills you'll gain: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    83 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Mining Foundations and Practice

    Skills you'll gain: Data Mining, Anomaly Detection, Unsupervised Learning, Data Warehousing, Supervised Learning, Data Pipelines, Data Preprocessing, Classification Algorithms, Data Modeling, Decision Tree Learning, Data Management, Machine Learning Algorithms, Data Cleansing, Model Evaluation, Exploratory Data Analysis, Analysis, Machine Learning, Big Data, Analytical Skills, Data Analysis

    Build toward a degree

    4.1
    Rating, 4.1 out of 5 stars
    ·
    175 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Corporate Communications

    Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Social Media Management, Interpersonal Communications, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    152 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Exploring and Producing Data for Business Decision Making

    Skills you'll gain: Statistical Inference, Business Analytics, Descriptive Statistics, Sampling (Statistics), Data-Driven Decision-Making, Data Analysis, Data Presentation, Statistical Analysis, Microsoft Excel, Exploratory Data Analysis, Probability & Statistics, Decision Making, Probability Distribution

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Splunk Inc.

    Splunk Search Expert

    Skills you'll gain: Splunk, Correlation Analysis, Data Transformation, Data Manipulation, Data Visualization Software, Performance Tuning, Dashboard, Data Analysis Expressions (DAX), Statistical Analysis, Data Processing, Security Information and Event Management (SIEM), Data Analysis, Data Synthesis, Data Modeling, Ad Hoc Reporting, Time Series Analysis and Forecasting, Business Intelligence, Big Data, Data Science, Business Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    276 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Advanced Data Visualization with Tableau

    Skills you'll gain: Data Visualization Software, Spatial Data Analysis, Tableau Software, Data Storytelling, Interactive Data Visualization, Data Presentation, Stakeholder Communications, Geospatial Mapping, Business Reporting, Data Analysis, Business Analytics, Data Mapping

    4.9
    Rating, 4.9 out of 5 stars
    ·
    105 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create Animated Social Media Posts using Canva

    Skills you'll gain: Canva (Software), Graphic and Visual Design, Graphic Design, Graphics Software, Graphical Tools, Animations, Content Creation, Social Media, Collaborative Software, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    184 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Cultural intelligence: Become a global citizen

    Skills you'll gain: Intercultural Competence, Cultural Diversity, Cultural Sensitivity, Business Ethics, Cognitive flexibility, Diversity Awareness, Diversity and Inclusion, Workplace inclusivity, Cross-Functional Team Leadership, Professionalism, Organizational Leadership, Global Marketing, Business Leadership, Collaboration, Culture, International Relations, Systems Thinking, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    223 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Crie artes para redes sociais usando Canva: Coursera
  • Experimentation for Improvement: McMaster University
  • Microsoft 365 with Generative AI: Microsoft
  • Statistical Analysis Fundamentals using Excel: IBM
  • YouTube como un canal estrategico: Coursera
  • Data Mining Foundations and Practice: University of Colorado Boulder
  • Corporate Communications: University of California, Irvine
  • Exploring and Producing Data for Business Decision Making: University of Illinois Urbana-Champaign
  • Splunk Search Expert: Splunk Inc.
  • Advanced Data Visualization with Tableau: Tableau Learning Partner

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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