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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Starweaver

    Executive Communication Excellence

    Skills you'll gain: Active Listening, Non-Verbal Communication, Business Writing, Concision, Copywriting, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Business Correspondence, Responsible AI, Emotional Intelligence, AI Product Strategy, Google Gemini, Communication Strategies, Communication, Technical Documentation, Stakeholder Engagement, Marketing Communications, Media and Communications

    4.6
    Rating, 4.6 out of 5 stars
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    20 reviews

    Intermediate · Specialization · 1 - 4 Weeks

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    The University of Sydney

    Using clinical health data for better healthcare

    Skills you'll gain: Health Technology, Patient Communication, Health Informatics, Health Care, Health Systems, Health Information Management, Health Care Procedure and Regulation, Data Quality, Health Policy, Clinical Data Management, Electronic Medical Record, Digital Communications, Data Governance, Data Analysis, Data Integrity, Digital Transformation, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
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    118 reviews

    Beginner · Course · 1 - 4 Weeks

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    McMaster University

    Experimentation for Improvement

    Skills you'll gain: Experimentation, Data Visualization, Predictive Modeling, Pareto Chart, Process Improvement and Optimization, Simulation and Simulation Software, Process Optimization, Statistical Software, R Programming, Data Analysis, Statistical Analysis, R (Software), Case Studies

    4.9
    Rating, 4.9 out of 5 stars
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    925 reviews

    Intermediate · Course · 1 - 3 Months

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    Michigan State University

    The Search for Great Ideas: Harnessing creativity to empower innovation.

    Skills you'll gain: Design Thinking, Ideation, Innovation, Market Opportunities, Creative Thinking, Creativity, Entrepreneurship, Product Development, Resource Planning, Market Research, Customer Insights, User Research, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
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    314 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of California, Davis

    Healthcare Data Quality and Governance

    Skills you'll gain: Data Governance, Data Quality, Data Validation, Data Management, Clinical Data Management, Health Information Management, Data Literacy, Medical Records, Metadata Management, Technical Communication, Change Control

    4.6
    Rating, 4.6 out of 5 stars
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    144 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Data Science Essentials: Analysis, Statistics, and ML

    Skills you'll gain: Plotly, Model Evaluation, NumPy, Plot (Graphics), Dashboard, Statistics, Pandas (Python Package), Data Analysis, Statistical Analysis, Regression Analysis, Data Manipulation, Python Programming, Analytics, Probability & Statistics, Statistical Methods, Applied Machine Learning, Probability, Data Science, Statistical Modeling, Performance Tuning

    4.7
    Rating, 4.7 out of 5 stars
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    24 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Google Cloud

    Serverless Data Processing with Dataflow

    Skills you'll gain: Dataflow, Data Pipelines, Serverless Computing, Identity and Access Management, Data Infrastructure, Cloud Security, Cloud Computing, Data Integrity, Performance Tuning, CI/CD, Data Processing, Debugging, Real Time Data, System Monitoring, Data Storage Technologies, Unit Testing, Containerization, Interoperability, File I/O, Data Transformation

    4.1
    Rating, 4.1 out of 5 stars
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    125 reviews

    Intermediate · Specialization · 3 - 6 Months

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    University of Illinois Urbana-Champaign

    Machine Learning for Accounting with Python

    Skills you'll gain: Machine Learning Algorithms, Model Evaluation, Data Preprocessing, Unsupervised Learning, Scikit Learn (Machine Learning Library), Machine Learning, Classification Algorithms, Text Mining, Applied Machine Learning, Time Series Analysis and Forecasting, Supervised Learning, Predictive Modeling, Python Programming, Regression Analysis, Feature Engineering, Jupyter, Pandas (Python Package), Data Manipulation

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    43 reviews

    Intermediate · Course · 1 - 3 Months

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    SAS

    Four Rare Machine Learning Skills All Data Scientists Need

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Marketing Analytics, Statistical Machine Learning, Machine Learning, Data Science, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Model Evaluation, Statistical Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    9 reviews

    Advanced · Course · 1 - 4 Weeks

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    Board Infinity

    Prepare for SnowPro Core Exam: Architecture & SQL

    Skills you'll gain: Performance Tuning, Data Architecture, User Accounts, Data Warehousing, SQL, Database Management, Data Modeling, Data Transformation, Data Import/Export, Data Integration, Role-Based Access Control (RBAC), Data Governance, JSON, Data Security

    2.9
    Rating, 2.9 out of 5 stars
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    25 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    How to edit photos for Social media with Canva

    Skills you'll gain: Canva (Software), Photo Editing, Instagram, Social Media Content, Social Media, Content Creation, Social Media Marketing, Photography, User Accounts, Dashboard, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
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    Status: Free Trial
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    Starweaver

    Global Business Communication

    Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Sales Presentation, Concision, Sales Strategy, Copywriting, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Business Correspondence, Customer Relationship Management (CRM) Software, Storytelling, Business Communication, Communication Strategies, Technical Communication, Communication, Marketing Communications

    4.4
    Rating, 4.4 out of 5 stars
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    21 reviews

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Executive Communication Excellence: Starweaver
  • Using clinical health data for better healthcare: The University of Sydney
  • Experimentation for Improvement: McMaster University
  • The Search for Great Ideas: Harnessing creativity to empower innovation. : Michigan State University
  • Healthcare Data Quality and Governance: University of California, Davis
  • Data Science Essentials: Analysis, Statistics, and ML: Packt
  • Serverless Data Processing with Dataflow: Google Cloud
  • Machine Learning for Accounting with Python: University of Illinois Urbana-Champaign
  • Four Rare Machine Learning Skills All Data Scientists Need: SAS
  • Prepare for SnowPro Core Exam: Architecture & SQL: Board Infinity

Skills you can learn in Marketing

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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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