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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
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    Tableau Learning Partner

    Advanced Data Visualization with Tableau

    Skills you'll gain: Data Visualization Software, Spatial Data Analysis, Tableau Software, Data Storytelling, Interactive Data Visualization, Data Presentation, Stakeholder Communications, Geospatial Mapping, Business Reporting, Data Analysis, Business Analytics, Data Mapping

    4.9
    Rating, 4.9 out of 5 stars
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    105 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    SkillUp

    Product Management: Developing and Delivering a New Product

    Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Usability Testing, Product Planning, Project Management Life Cycle, Product Roadmaps, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, User Acceptance Testing (UAT), Stakeholder Analysis, Market Analysis, Team Building, Market Research

    4.7
    Rating, 4.7 out of 5 stars
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    147 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Google Cloud

    Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate en Español

    Skills you'll gain: Google Cloud Platform, Data Pipelines, Data Lakes, Model Deployment, Data Processing, Dataflow, Extract, Transform, Load, Systems Design, Tensorflow, Real Time Data, Apache Spark, Data Integration, Big Data, Data Infrastructure, MLOps (Machine Learning Operations), Data Quality, Data Warehousing, Metadata Management, Data Architecture, Apache Hadoop

    4.7
    Rating, 4.7 out of 5 stars
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    817 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Fundamentals of Customer Acquisition Management

    Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Web Analytics, Brand Loyalty, Marketing Strategies, Campaign Management

    4.7
    Rating, 4.7 out of 5 stars
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    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of California, Irvine

    Introduction to Corporate Communications

    Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Social Media Content, Stakeholder Communications, Business Communication, Communication Strategies, Communication, Media and Communications, Marketing and Public Relations

    4.7
    Rating, 4.7 out of 5 stars
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    105 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of California, Irvine

    Corporate Communications

    Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Social Media Management, Interpersonal Communications, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
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    152 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    University of Michigan

    Intermediate PostgreSQL

    Skills you'll gain: Stored Procedure, PostgreSQL, SQL, Database Management, Database Design, Relational Databases, Query Languages, Data Manipulation, Data Import/Export, Data Integrity, Text Mining, Transaction Processing

    4.7
    Rating, 4.7 out of 5 stars
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    338 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IBM

    Developing Mobile Apps with Flutter

    Skills you'll gain: Flutter (Software), Mobile Development, User Interface and User Experience (UI/UX) Design, React Native, Application Development, iOS Development, Apple iOS, User Story, User Interface (UI), Android Development, Databases, Database Management, Cross Platform Development, Application Programming Interface (API), Software Development Tools, Application Frameworks, Application Deployment, Back-End Web Development, Data Persistence, Application Performance Management

    4.5
    Rating, 4.5 out of 5 stars
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    173 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    IBM

    Statistical Analysis Fundamentals using Excel

    Skills you'll gain: Data Visualization, Descriptive Statistics, Regression Analysis, Forecasting, Business Analytics, Data Analysis, Statistical Analysis, Statistical Methods, Microsoft Excel, Statistics, Spreadsheet Software, Predictive Analytics, Probability

    4.6
    Rating, 4.6 out of 5 stars
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    140 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    University of Minnesota

    Healthcare Marketplace

    Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Pharmaceuticals, Medical Devices, Health Care, Health Technology, Biomedical Technology, Healthcare Ethics, Market Dynamics, Health Administration, Health Policy, Innovation, Financial Regulations, Cultural Diversity, Regulatory Affairs, Insurance, Market Trend, Stakeholder Analysis

    4.5
    Rating, 4.5 out of 5 stars
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    616 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Splunk Inc.

    Splunk Search Expert

    Skills you'll gain: Splunk, Correlation Analysis, Data Transformation, Data Manipulation, Data Visualization Software, Performance Tuning, Dashboard, Data Analysis Expressions (DAX), Statistical Analysis, Data Processing, Security Information and Event Management (SIEM), Data Analysis, Data Synthesis, Data Modeling, Ad Hoc Reporting, Time Series Analysis and Forecasting, Business Intelligence, Big Data, Data Science, Business Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    276 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
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    INSEAD

    Web3 and Blockchain in Global Commerce

    Skills you'll gain: Blockchain, Digital Assets, Financial Inclusion, Supply Chain, Governance, Supply Chain Management, Business Transformation, FinTech, Business Analysis, Market Opportunities, Competitive Analysis, Interoperability, Business Leadership, Strategic Partnership, Emerging Technologies, Strategic Leadership, Stakeholder Analysis, Logistics, Market Analysis, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
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    72 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Advanced Data Visualization with Tableau: Tableau Learning Partner
  • Product Management: Developing and Delivering a New Product: SkillUp
  • Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate en Español: Google Cloud
  • Fundamentals of Customer Acquisition Management: Coursera
  • Introduction to Corporate Communications: University of California, Irvine
  • Corporate Communications: University of California, Irvine
  • Intermediate PostgreSQL: University of Michigan
  • Developing Mobile Apps with Flutter: IBM
  • Statistical Analysis Fundamentals using Excel: IBM
  • Healthcare Marketplace: University of Minnesota

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