Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Colorado Boulder
Skills you'll gain: digital literacy, Social Media, Self-Awareness, Literacy, Content Creation, Personal Development, Blogs, Diversity Awareness, Instagram, Media and Communications, Sociology, Electronic Media, Critical Thinking, Social Studies, Social Sciences, Culture, Cultural Responsiveness, Case Studies, Analysis, Writing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Marketing Design, Graphic Design, Content Creation, Style Guides, Marketing, Branding
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Creation, Instagram, Scheduling, Facebook, Content Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Universidad de Palermo
Skills you'll gain: Canva (Software), No-Code Development, Lead Generation, Content Creation, Gemini, Email Marketing, Make.com, Generative AI, Digital Content, Marketing Strategies, ChatGPT, Digital Marketing, Social Media Management, TikTok, Instagram, Product Design, Artificial Intelligence, Social Media Strategy, Web Design and Development, Mobile Development Tools
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Social Justice, Art History, Public History, Creativity, Social Impact, Research, Advocacy, Performing Arts, Cultural Diversity, Multimedia
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Management, Social Media Content, Facebook, Calendar Management, Social Media, Content Creation, Social Media Marketing, Driving engagement, Scheduling, Marketing, Graphic Design, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Animations, ChatGPT, Generative AI, Education Software and Technology, AI Personalization, Prompt Engineering, AI Product Strategy, Scripting, AI Workflows, Storyboarding
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Adobe After Effects, Video Production, Post-Production, Video Editing, Storyboarding, Ideation, Content Creation, Cinematography, Motion Graphics, Creativity, Color Matching
Mixed · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Sociology, Social Sciences, Social Impact, Culture, Public Policies, Behavioral Economics, Surveys, Program Evaluation, Qualitative Research, Data Collection, Survey Creation, Research
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: TikTok, Video Production, Content Performance Analysis, Content Creation, Web Analytics and SEO, Social Media Content, Video Editing, Social Media, Photography, Media Production, Social Media Campaigns, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Storytelling, Photo Editing, Branding, Drive Engagement, Web Content
Beginner · Professional Certificate · 3 - 6 Months
University of California San Diego
Skills you'll gain: Collaborative Software, Telecommuting, Social Impact, Social Network Analysis, Remote Access Systems, Interaction Design, Driving engagement, Computing Platforms, Digital Communications
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: AI Workflows, Marketing Automation, Social Media Content, Generative AI
Beginner · Course · 1 - 3 Months