• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • L

    London Business School

    Business for Good: Fundamentals of Corporate Responsibility

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Business, Sustainable Development, Corporate Strategy, Business Ethics, Social Impact, Business Leadership, Decision Making, Stakeholder Engagement, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    90 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Arizona State University

    Futures Thinking

    Skills you'll gain: Visionary, Strategic Thinking, Proactivity, Creative Thinking, Cognitive flexibility, Optimism, Brainstorming, Open Mindset, Planning, Critical Thinking, Problem Solving, Dealing With Ambiguity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    50 reviews

    Mixed · Course · 1 - 3 Months

  • T

    Technion - Israel Institute of Technology

    Action-Driven Business Plan: From the ‘Classroom’ to the World

    Skills you'll gain: Business Planning, Entrepreneurship, Market Research, Business Strategy, Market Analysis, Financial Modeling, New Product Development, Business Development, Video Production, Project Planning, Presentations, Innovation, Risk Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    338 reviews

    Mixed · Course · 1 - 3 Months

  • U

    UBITS

    Business Developer

    Skills you'll gain: Benchmarking, Closing (Sales), Consultative Selling, Retail Sales, Sales Presentation, Negotiation, Sales Strategy, Overcoming Objections, Accountability, Value Propositions, Customer Relationship Management, Customer experience strategy (CX), Rapport Building, Business Development, Stakeholder Management, Sales, Emotional Intelligence, New Business Development, Personal Development, Initiative and Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Intermediate · Specialization · 3 - 6 Months

  • D

    Duke University

    Raising Impact Investment Capital

    Skills you'll gain: Financial Modeling, Entrepreneurial Finance, Due Diligence, Financial Forecasting, Capital Budgeting, Social Impact, Investments, Contract Negotiation, Entrepreneurship, Environmental Social And Corporate Governance (ESG), Investment Management, Fundraising, Negotiation, Business Modeling, Finance, Strategic Partnership, Capital Markets, Performance Measurement, Business Strategy, Growth Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    50 reviews

    Beginner · Specialization · 1 - 3 Months

  • I

    IBM

    GenAI for SEO: A Hands-On Playbook

    Skills you'll gain: Prompt Engineering, Keyword Research, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica del Perú

    Gestión de Emprendimientos Gastronómicos

    Skills you'll gain: Hospitality and Food Services, Food and Beverage, Restaurant Management, Resource Management, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Innovation, Cost Management, Operational Efficiency

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to optimize your Instagram Business Profile

    Skills you'll gain: Instagram, Content Development and Management, Facebook, Content Strategy, Social Media, Social Media Marketing, Social Media Strategy, Target Audience, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to Analyze Tweet Engagement with Twitter Analytics

    Skills you'll gain: Social Media Marketing, Social Media, Key Performance Indicators (KPIs), Social Media Content, Brand Awareness, Marketing Analytics, Social Media Campaigns, Digital Advertising, Customer Engagement, Advertising, Market Analysis, Performance Analysis, Analysis, Digital Marketing, Marketing Communications

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • L

    LearnKartS

    Shopify Dropshipping Mastery: Start Your Online Store

    Skills you'll gain: Selling Techniques, Sales, Product Promotion, Growth Strategies, Product Knowledge, Email Marketing, Web Analytics and SEO, Product Strategy, Merchandising, Pay Per Click Advertising, Marketing Automation, Order Management, Content Creation, Customer Engagement, Branding, International Relations, Business Management

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Intro to Analytic Thinking, Data Science, and Data Mining

    Skills you'll gain: Analytical Skills, Data Ethics, Data Mining, Data Strategy, Data Science, Business Analytics, Data Analysis, Big Data, Analytics, Business Intelligence, Descriptive Analytics, Data Literacy, Predictive Analytics, Data Processing, Small Data

    4.2
    Rating, 4.2 out of 5 stars
    ·
    157 reviews

    Intermediate · Course · 1 - 4 Weeks

  • T

    The Hong Kong University of Science and Technology

    Business English for Cross-cultural Communication

    Skills you'll gain: Business Ethics, Business Communication, English Language, Intercultural Competence, Public Speaking, Verbal Communication Skills, Cultural Diversity, Business Writing, Business, Vocabulary, Cultural Sensitivity, Negotiation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    412 reviews

    Mixed · Course · 1 - 3 Months

1…180181182…431

In summary, here are 10 of our most popular marketing strategy courses

  • Business for Good: Fundamentals of Corporate Responsibility: London Business School
  • Futures Thinking: Arizona State University
  • Action-Driven Business Plan: From the ‘Classroom’ to the World: Technion - Israel Institute of Technology
  • Business Developer: UBITS
  • Raising Impact Investment Capital: Duke University
  • GenAI for SEO: A Hands-On Playbook: IBM
  • Gestión de Emprendimientos Gastronómicos: Pontificia Universidad Católica del Perú
  • How to optimize your Instagram Business Profile: Coursera
  • How to Analyze Tweet Engagement with Twitter Analytics: Coursera
  • Shopify Dropshipping Mastery: Start Your Online Store: LearnKartS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok