Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning
Beginner Ā· Specialization Ā· 1 - 3 Months

Skills you'll gain: Canva (Software), Design, Design Elements And Principles, Graphic and Visual Design, Digital Design, Graphic Design, Developing Training Materials, Color Theory, Journals, Digital Publishing, Marketing
Intermediate Ā· Guided Project Ā· Less Than 2 Hours

Splunk Inc.
Skills you'll gain: Splunk, Dashboard, Incident Management, Information Management, Event Monitoring, Data Modeling, Data Processing, Business Intelligence, Query Languages, Data Management, Data Analysis, Big Data, Business Analytics
Beginner Ā· Course Ā· 1 - 3 Months

Skills you'll gain: Database Design, Relational Databases, Databases, SQL, Big Data, Database Systems, NoSQL, Operational Databases, Data Warehousing, Data Management, Virtual Machines, Data Storage, Data Analysis
Beginner Ā· Course Ā· 1 - 3 Months

Peking University
Skills you'll gain: Social Network Analysis, Game Theory, Graph Theory, Market Dynamics, Network Analysis, Social Sciences, Socioeconomics, Web Analytics and SEO, Economics, Market Analysis, Sociology, Behavioral Economics, Probability, Decision Making
Mixed Ā· Course Ā· 3 - 6 Months

Skills you'll gain: Descriptive Statistics, Statistical Analysis, Data Analysis, Probability Distribution, Statistics, Data Visualization, Statistical Methods, Statistical Hypothesis Testing, Regression Analysis, Probability & Statistics, Scientific Visualization, Data Science, Matplotlib, Exploratory Data Analysis, Probability, Correlation Analysis, Pandas (Python Package), Jupyter
Mixed Ā· Course Ā· 1 - 3 Months

Coursera
Skills you'll gain: Event Planning, Canva (Software), Event Management, Digital Content, Event Marketing, Graphic Design, Graphic and Visual Design Software, Social Media Campaigns, Social Media, Product Design, Digital Marketing, Marketing Communications
Beginner Ā· Guided Project Ā· Less Than 2 Hours
Skills you'll gain: Data Ethics, Responsible AI, Emerging Technologies, Business Ethics, Ethical Standards And Conduct, Big Data, Information Privacy, Personally Identifiable Information, Artificial Intelligence, Diversity and Inclusion, Decision Making, Data Science
Beginner Ā· Course Ā· 1 - 3 Months

Skills you'll gain: Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Working Capital, Cash Flows, Spreadsheet Software, Income Statement, Financial Analysis, Financial Accounting, Revenue Recognition, Business Valuation, Generally Accepted Accounting Principles (GAAP), Business Reporting, Balance Sheet, Data Visualization, Capital Expenditure, Accounts Receivable, Financial Modeling, Finance, Corporate Finance
Beginner Ā· Specialization Ā· 3 - 6 Months

Adobe
Skills you'll gain: Adobe Acrobat, Document Management, Workflow Management, Collaborative Software, Process Design, Design Reviews, File Management, Presentations, Client Services, Graphic Design, Marketing Design, Digital Design, Version Control, Branding, Constructive Feedback
Mixed Ā· Course Ā· 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Biostatistics, Regression Analysis, Logistic Regression, Statistical Methods, Public Health, Probability & Statistics, Statistical Analysis, Statistical Inference, Advanced Analytics, Statistical Modeling, Predictive Modeling, Model Evaluation
Beginner Ā· Course Ā· 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Social Media Strategy, Content Strategy, Marketing Strategies, Digital Advertising, Email Marketing, Content Creation, Web Design and Development, Event Management
Beginner Ā· Course Ā· 1 - 4 Weeks