• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • I

    IBM

    Incident Response and Defense with OpenVAS

    Skills you'll gain: Threat Detection, Cyber Threat Intelligence, Threat Management, Vulnerability Assessments, Incident Response, Vulnerability Scanning, Cyber Security Assessment, Vulnerability Management, Cybersecurity, Security Strategy, Risk Mitigation, Emergency Response, Network Analysis, Technical Writing

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Mercadeo analítico

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Return On Investment, Statistical Analysis, A/B Testing

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Gestión del análisis de datos

    Skills you'll gain: Exploratory Data Analysis, Data-Driven Decision-Making, Data Analysis, Data Management, Data Strategy, Management Reporting, Analytical Skills, Statistical Inference, Statistical Modeling, Data Presentation, Team Leadership, Statistical Methods, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    104 reviews

    Mixed · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Future Studies

    Skills you'll gain: Systems Thinking, Surveys, Innovation, Simulations, Forecasting, Contingency Planning, Strategic Thinking, Simulation and Simulation Software, Process Flow Diagrams, Project Design, Systems Analysis, Corporate Strategy, Strategic Decision-Making, Business Planning, Complex Problem Solving, Business Strategy, Organizational Strategy, Analysis, Diagram Design, Verbal Communication Skills

    4.1
    Rating, 4.1 out of 5 stars
    ·
    17 reviews

    Intermediate · Specialization · 3 - 6 Months

  • A

    Advancing Women in Tech

    Leadership Principles for Software Engineers

    Skills you'll gain: Goal Setting, Engineering Management, Smart Goals, Recruitment, Technical Management, Management Training And Development, Talent Management, Leadership and Management, Talent Acquisition, People Management, Team Leadership, Software Engineering, Leadership, Program Management, Cloud Engineering, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Los Objetivos de Desarrollo Sostenible para las empresas

    Skills you'll gain: Stakeholder Engagement, Corporate Sustainability, Sustainable Development, Environmental Social And Corporate Governance (ESG), Strategic Communication, Business Strategies, Business Planning, Sustainability Reporting, Social Impact, Prioritization

    4.9
    Rating, 4.9 out of 5 stars
    ·
    220 reviews

    Beginner · Course · 1 - 3 Months

  • D

    Deep Teaching Solutions

    Critical Thinking for Better Decisions in the ChatGPT Era

    Skills you'll gain: Critical Thinking, Cognitive flexibility, Decision Making, Emotional Intelligence, Mental Concentration, Behavioral Economics, ChatGPT, Strategic Thinking, Artificial Intelligence, Self-Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    112 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Saïd Business School, University of Oxford

    AI Fundamentals in Financial Services

    Skills you'll gain: Financial Services, Artificial Intelligence, Responsible AI, FinTech, Banking Services, Financial Regulation, Banking, Fraud detection, Machine Learning, Applied Machine Learning, Unsupervised Learning, Data Ethics, Natural Language Processing, AI Personalization, Deep Learning, Credit Risk, Reinforcement Learning, Big Data, Algorithms, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    إدارة الفعاليات | Events Management

    Skills you'll gain: Event Management, Event Planning, Event Marketing, Advertising, Safety and Security, Marketing Communications, Advertising Campaigns, Promotional Strategies, Budget Management, Expense Management, Program Evaluation, Human Resources Management and Planning, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    119 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Understanding the Campaign Components

    Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Imperial College London

    Design and Implementation of Digital Health Interventions

    Skills you'll gain: Agile Methodology, Health Care Procedure and Regulation, Health Technology, Data Ethics, User Centered Design, Technology Strategies, Health Informatics, Health Policy, Regulatory Compliance, Data Security, Healthcare Ethics, Strategic Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    79 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Get Started with HubSpot

    Skills you'll gain: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Team Management, Business Reporting, Marketing Automation, Email Marketing, Customer Data Management, Sales Enablement, Marketing, Customer Service

    4.3
    Rating, 4.3 out of 5 stars
    ·
    27 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…189190191…431

In summary, here are 10 of our most popular marketing strategy courses

  • Incident Response and Defense with OpenVAS: IBM
  • Mercadeo analítico: University of Virginia
  • Gestión del análisis de datos: Johns Hopkins University
  • Future Studies: Fundação Instituto de Administração
  • Leadership Principles for Software Engineers: Advancing Women in Tech
  • Los Objetivos de Desarrollo Sostenible para las empresas: Universidad de los Andes
  • Critical Thinking for Better Decisions in the ChatGPT Era: Deep Teaching Solutions
  • AI Fundamentals in Financial Services: Saïd Business School, University of Oxford
  • إدارة الفعاليات | Events Management: Alfaisal University | KLD
  • Understanding the Campaign Components: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok