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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Marketing Automation with AI and HubSpot: Plan to Execution

    Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Email Automation, ChatGPT, Dashboard, Email Marketing, Marketing Strategies, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Engagement, Key Performance Indicators (KPIs)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    AI Video Avatars: Launch Your Automated Social Media Machine

    Skills you'll gain: Animations, ChatGPT, Video Production, Generative AI, Education Software and Technology, Content Creation, AI Personalization, Prompt Engineering, Blogs, Scripting, Augmented and Virtual Reality (AR/VR), Media Production, Persona Development

    3.1
    Rating, 3.1 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    After Effects VFX: Special Effects Videos for Social Media

    Skills you'll gain: Adobe After Effects, Video Production, Post-Production, Video Editing, Storyboarding, Ideation, Content Creation, Motion Graphics, Creativity, Color Matching

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    No-Code AI Agents for Social Media - A Step-by-Step Guide

    Skills you'll gain: Workflow Management, Marketing Automation, Social Media Content

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Social Computing

    Skills you'll gain: Collaborative Software, Telecommuting, Human Computer Interaction, Social Network Analysis, Remote Access Systems, Interaction Design, Social Sciences, Driving engagement, Research and Design, Digital Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    818 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Google Analytics for Beginners: Marketing Essentials

    Skills you'll gain: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Marketing Effectiveness

    4.4
    Rating, 4.4 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Social Norms, Social Change II

    Skills you'll gain: Public Policies, Policy Analysis, Social Sciences, Sociology, Community Development, Cultural Diversity, Trend Analysis, Psychology, Media and Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    452 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    AI Applications in Marketing and Finance

    Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Customer Insights, Machine Learning, Marketing Analytics, Advanced Analytics, Data-Driven Decision-Making, Consumer Behaviour, Customer experience improvement, Artificial Intelligence, Financial Analysis, Retail Banking, Business Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    469 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Social Entrepreneurship

    Skills you'll gain: Growth Strategies, Team Oriented, Marketing Communications, Business Modeling, Business Planning, Sustainable Development, Organizational Structure, Entrepreneurship, Marketing Effectiveness, Communication Strategies, New Business Development, Business Development, Business Strategies, Community Development, Program Evaluation, Social Sciences, Sustainable Business, Business Strategy, Fundraising, Financial Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    404 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Social Computing

    Skills you'll gain: Social Network Analysis, Network Analysis, Responsible AI, Graph Theory, Collaborative Software, Machine Learning, Applied Machine Learning, Social Sciences, Statistical Analysis, Amazon Web Services, R Programming, Tensorflow, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Research Design, Sociology, Data Collection, LLM Application, Behavioral Economics, Analytics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    English for Media Literacy

    Skills you'll gain: Advertising, English Language, Media and Communications, Online Advertising, Oral Comprehension, Vocabulary, Literacy, Cultural Diversity, Journalism, Grammar, Facebook

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    The Role of the Media

    Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Verbal Communication Skills, Public Relations, Digital Marketing, Press Releases, Communication, Marketing Communications, Presentations, Non-Verbal Communication, Journalism, Content Creation, Crisis Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

  • Marketing Automation with AI and HubSpot: Plan to Execution: Coursera
  • AI Video Avatars: Launch Your Automated Social Media Machine: Skillshare
  • After Effects VFX: Special Effects Videos for Social Media: Skillshare
  • No-Code AI Agents for Social Media - A Step-by-Step Guide: Packt
  • Social Computing: University of California San Diego
  • Google Analytics for Beginners: Marketing Essentials: Coursera
  • Social Norms, Social Change II: University of Pennsylvania
  • AI Applications in Marketing and Finance: University of Pennsylvania
  • Social Entrepreneurship: Copenhagen Business School
  • Social Computing: Johns Hopkins University

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Marketing Analytics (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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