• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • U

    University of Colorado Boulder

    Principles of Leadership: Leading Technical Teams

    Skills you'll gain: Delegation Skills, Stakeholder Management, Technical Management, Engineering Management, Negotiation, Mentorship, Meeting Facilitation, Decision Making, Team Leadership, Leadership, Organizational Leadership, Culture Transformation, Team Management, Leadership and Management, Courage, Growth Mindedness, Business Leadership, Team Building, Collaboration, Communication

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    41 reviews

    Beginner · Specialization · 1 - 3 Months

  • I

    Illinois Tech

    Managerial Economics: Buyer and Seller Behavior

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Strategic Decision-Making, Decision Making

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Social Media Content Creation with Canva

    Skills you'll gain: Canva (Software), Social Media, Social Media Content, Social Media Campaigns, Content Creation, Animations, Social Media Marketing, Social Media Strategy, Advertising Campaigns, Drive Engagement, Style Guides, Marketing Design, Instagram, Graphic Design, Content Strategy, Branding

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Design a Strong and Cohesive Product Brand

    Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Logo Design, Storytelling, Branding, Product Design, Design Strategies, Social Media, Design, Marketing Design, Design Thinking, Brand Awareness, Adobe Illustrator, Social Media Marketing, Storyboarding, Visual Design

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Maryland, College Park

    Legal Contracts and Agreements for Entrepreneurs

    Skills you'll gain: Commercial Laws, Risk Management, Business Risk Management, Entrepreneurial Finance, Vendor Contracts, Legal Risk, Contract Negotiation, Entrepreneurship, Contract Management, Contract Review, Legal Strategy, New Business Development, Civil Law, Lawsuits, Intellectual Property, Sales Presentation, Finance, Fundraising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    130 reviews

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Leading Technical Organizations

    Skills you'll gain: Crisis Management, Strategic Leadership, Strategic Planning, Workplace inclusivity, Leadership, Business Ethics, Business Planning, Critical Thinking, Critical Thinking and Problem Solving, Professional Development, Team Leadership, Organizational Change, Business Strategy, Diversity and Inclusion, Planning, Strategic Decision-Making, Organizational Leadership, Collaboration, Leadership Development, Change Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    42 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Strategic Product Development

    Skills you'll gain: New Product Development, Product Strategy, Product Development, Innovation, Team Management, Product Planning, Product Lifecycle Management, Agile Product Development, Product Roadmaps, Process Development, Corporate Strategy, Market Opportunities, Technology Roadmaps, Portfolio Management, Business Modeling

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Investment Banking: M&A and Initial Public Offerings

    Skills you'll gain: Mergers & Acquisitions, Investment Banking, Private Equity, Financial Analysis, Capital Markets, Financial Statement Analysis, Business Valuation, Financial Modeling, Due Diligence, Negotiation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    95 reviews

    Intermediate · Course · 1 - 3 Months

  • I

    IESE Business School

    Persuasive Communication

    Skills you'll gain: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Leadership, Sales Presentations, Business Communication, Professional Development, Presentations, Trustworthiness, Emotional Intelligence, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Michigan State University

    Capstone - Launch Your Own Business!

    Skills you'll gain: Product Development, Entrepreneurship, Business Planning, Operations Management, Operations, Accounting, Business, Small Business Accounting, Legal Risk, New Business Development, Business Development, Commercial Laws, Digital Advertising, Financial Statements, Marketing, Business Strategy, Cash Flows

    4.8
    Rating, 4.8 out of 5 stars
    ·
    145 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Customer Centric Innovation

    Skills you'll gain: Design Thinking, Innovation, New Product Development, Product Development, Customer Insights, Service Design, Customer experience strategy (CX), Customer Analysis, User Feedback, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Siemens

    Introduction to Digital Transformation

    Skills you'll gain: Digital Transformation, Product Lifecycle Management, Business Technologies, Automation, Internet Of Things, Technology Strategies, Product Design, Emerging Technologies, Wireless Networks, Business Strategy, Augmented and Virtual Reality (AR/VR), Cloud Computing, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    111 reviews

    Beginner · Course · 1 - 3 Months

1…193194195…431

In summary, here are 10 of our most popular marketing strategy courses

  • Principles of Leadership: Leading Technical Teams: University of Colorado Boulder
  • Managerial Economics: Buyer and Seller Behavior: Illinois Tech
  • Social Media Content Creation with Canva: Coursera
  • Design a Strong and Cohesive Product Brand: Skillshare
  • Legal Contracts and Agreements for Entrepreneurs: University of Maryland, College Park
  • Leading Technical Organizations: Johns Hopkins University
  • Strategic Product Development: University of Colorado Boulder
  • Investment Banking: M&A and Initial Public Offerings: University of Illinois Urbana-Champaign
  • Persuasive Communication: IESE Business School
  • Capstone - Launch Your Own Business!: Michigan State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok