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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Maryland, College Park

    Customer Value, Acquisition, and Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Customer Engagement, Marketing Strategies, Return On Investment, Growth Strategies, Predictive Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IESE Business School

    La gestión de personas y equipos

    Skills you'll gain: People Management, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Performance Management, Leadership, Organizational Structure, Employee Engagement, Culture, Conflict Management, Decision Making, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    CertNexus

    CertNexus Certified Artificial Intelligence Practitioner

    Skills you'll gain: Model Evaluation, Data Ethics, Unsupervised Learning, Convolutional Neural Networks, Random Forest Algorithm, Data Preprocessing, Data Analysis, Regression Analysis, Responsible AI, Recurrent Neural Networks (RNNs), Classification Algorithms, Decision Tree Learning, Data Collection, AI Workflows, Regulatory Compliance, Business Ethics, Learning Strategies, Test Planning, Goal Setting, Productivity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    309 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • B

    Board Infinity

    Generative AI in HR - Impact and Application of Gen AI

    Skills you'll gain: Responsible AI, HR Tech, Employee Engagement, Human Resources, Generative AI, Data Ethics, Talent Recruitment, Talent Acquisition, Human Resource Strategy, Recruitment, Trend Analysis, Employee Training, Employee Retention, Data-Driven Decision-Making, Workforce Development, Workforce Planning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    253 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Introduction to Recommender Systems: Non-Personalized and Content-Based

    Skills you'll gain: Taxonomy, AI Personalization, Spreadsheet Software, Machine Learning, Predictive Analytics, Microsoft Excel, Data Collection, Statistics, Algorithms, Computer Programming, Java

    4.4
    Rating, 4.4 out of 5 stars
    ·
    659 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Introducción al mercado

    Skills you'll gain: Strategic Marketing, Marketing, Marketing Planning, Market Research, Target Market, Marketing Strategies, Go To Market Strategy, Business Analytics, Product Promotion, Market Analysis, Product Development, Consumer Behaviour, Entrepreneurship, New Business Development, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    275 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Logistic Regression with NumPy and Python

    Skills you'll gain: Matplotlib, Data Visualization, Seaborn, Logistic Regression, NumPy, Data Analysis, Jupyter, Data Science, Machine Learning, Machine Learning Algorithms, Python Programming, Supervised Learning, Classification Algorithms, Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    396 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Principal Component Analysis with NumPy

    Skills you'll gain: Exploratory Data Analysis, NumPy, Data Visualization, Data Analysis, Seaborn, Matplotlib, Statistical Visualization, Jupyter, Dimensionality Reduction, Data Science, Machine Learning Methods, Python Programming, Data Preprocessing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    298 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    GRAMMY GO

    Foundations of Music Promotion & Branding

    Skills you'll gain: Branding, Brand Strategy, Brand Awareness, Marketing Design, Target Audience, Customer Insights, Marketing, Content Creation, User Research, Goal Setting, Promotional Strategies, Social Media, Persona Development, Marketing Strategies, Customer Analysis, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    AI for Business Leaders

    Skills you'll gain: AI Personalization, Responsible AI, Deep Learning, Forecasting, Business Leadership, Risk Management, Business Analytics, Machine Learning, Analytics, Artificial Intelligence, Marketing Analytics, Applied Machine Learning, Customer Analysis, Supply Chain Management, Data-Driven Decision-Making, Big Data, People Analytics

    Intermediate · Course · 1 - 3 Months

  • P

    Pontificia Universidad Católica del Perú

    Gestión de Emprendimientos Gastronómicos

    Skills you'll gain: Hospitality and Food Services, Food and Beverage, Restaurant Management, Resource Management, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Innovation, Cost Management, Operational Efficiency

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Generative AI: The Future of UX UI Design

    Skills you'll gain: Design Research, Persona (User Experience), Design Software, Human Centered Design, AI Workflows, User Interface (UI) Design, User Story, Ideation, Brainstorming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Customer Value, Acquisition, and Retention: University of Maryland, College Park
  • La gestión de personas y equipos: IESE Business School
  • CertNexus Certified Artificial Intelligence Practitioner: CertNexus
  • Generative AI in HR - Impact and Application of Gen AI: Board Infinity
  • Introduction to Recommender Systems: Non-Personalized and Content-Based: University of Minnesota
  • Introducción al mercado: Universidad Nacional Autónoma de México
  • Logistic Regression with NumPy and Python: Coursera
  • Principal Component Analysis with NumPy: Coursera
  • Foundations of Music Promotion & Branding: GRAMMY GO
  • AI for Business Leaders: University of Maryland, College Park

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